{"id":9004111224893847,"date":"2025-08-22T17:29:23","date_gmt":"2025-08-22T17:29:23","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/?post_type=resources&#038;p=9004111224893847"},"modified":"2025-08-22T17:29:23","modified_gmt":"2025-08-22T17:29:23","slug":"building-bold-products-with-luke-des-cotes-of-metalab","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/building-bold-products-with-luke-des-cotes-of-metalab\/","title":{"rendered":"Building Bold Products with Luke Des Cotes of Metalab"},"content":{"rendered":"<audio class=\"wp-audio-shortcode\" id=\"audio-9004111224893847-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/mcdn.podbean.com\/mf\/web\/8scn973vh8tb6rw8\/Luke_Des_Cotes_Audio_Podcast_V16ewf3.mp3?_=1\" \/><a href=\"https:\/\/mcdn.podbean.com\/mf\/web\/8scn973vh8tb6rw8\/Luke_Des_Cotes_Audio_Podcast_V16ewf3.mp3\">https:\/\/mcdn.podbean.com\/mf\/web\/8scn973vh8tb6rw8\/Luke_Des_Cotes_Audio_Podcast_V16ewf3.mp3<\/a><\/audio>\n<p>In this episode, <a href=\"https:\/\/www.linkedin.com\/in\/lukedescotes\/\" target=\"_blank\" rel=\"noopener\">Luke Des Cotes<\/a>, leader of <a href=\"https:\/\/www.metalab.com\/\" target=\"_blank\" rel=\"noopener\">Metalab<\/a>, joins Rebecca Kalogeris to share how his creative background and entrepreneurial mindset have helped transform groundbreaking ideas into successful, market-ready products.<\/p>\n<p><strong>Key Takeaways:<\/strong><\/p>\n<ul>\n<li><strong>Creativity Needs to Meet Execution<\/strong>\u00a0\u2013 Great products require more than a concept; they demand rigorous research, design, engineering, and most importantly, delivery.<\/li>\n<li><strong>Consultants Can Help<\/strong>\u00a0\u2013 External perspectives can help large organizations escape internal blind spots and uncover bigger opportunities.<\/li>\n<li><strong>Challenger Mindset<\/strong>\u00a0\u2013 Product professionals should draw inspiration from outside their immediate categories to fuel breakthrough thinking.<\/li>\n<li><strong>Discovery Culture<\/strong>\u00a0\u2013 A willingness to experiment rapidly and pivot toward opportunity can accelerate innovation.<\/li>\n<\/ul>\n<p><strong>Guest Bio:<\/strong><br \/>\nLuke Des Cotes is CEO of Metalab, the agency behind some of the most iconic products in tech. Metalab made its name designing for companies like Slack, Uber, and Instacart. The team continues to leave its mark across emerging startups and household names \u2014 from Suno, Midjourney, and Pika to Nike and The Atlantic. Luke is also GP at Metalab&#8217;s Venture Fund, helping early-stage start-ups become the next unicorn.<\/p>\n<div class=\"video-container\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/pc3ukxj0k44?si=1HfOIlbCrIZm4Ww9\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><strong>ABOUT PRAGMATIC INSTITUTE:<\/strong><br \/>\nSince 1993, Pragmatic Institute has provided training and professional development for product, design, and data professionals. Our comprehensive methods and Pragmatic Framework equip professionals with the skills to accelerate innovation, increase customer satisfaction, and bolster revenue. We offer online, in-person, and on-demand courses taught by industry experts with decades of experience.<\/p>\n<p><strong>EPISODE LINKS:<\/strong><\/p>\n<ul>\n<li>Learn more about how to boost your PM skills with <a href=\"https:\/\/www.pragmaticinstitute.com\/workshops\/\">our courses<\/a><\/li>\n<li>Explore our <a href=\"http:\/\/www.pragmaticinstitute.com\/product\">training and certification paths<\/a><\/li>\n<li><a href=\"https:\/\/www.pragmaticinstitute.com\/about-pragmatic\/\">Learn about Pragmatic Institute<\/a><\/li>\n<li>Subscribe to our <a href=\"https:\/\/www.youtube.com\/channel\/UCNJI2Tv2yxOLBI02nyJoprA\">YouTube Channel<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, Luke Des Cotes, leader of Metalab, joins Rebecca Kalogeris to share how his creative background and entrepreneurial mindset have helped transform groundbreaking ideas into successful, market-ready products. Key Takeaways: Creativity Needs to Meet Execution\u00a0\u2013 Great products require more than a concept; they demand rigorous research, design, engineering, and most importantly, delivery. Consultants [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9004111224893846,"menu_order":0,"template":"","categories":[],"tags":[],"content-series":[],"content-format":[9004111223044228],"framework-box":[],"vertical":[131],"ppma_author":[1262],"class_list":["post-9004111224893847","resources","type-resources","status-publish","has-post-thumbnail","hentry","content-format-podcast","vertical-product","author-pragmatic-institute-expert-training-for-data-design-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Vision to Market: Building Bold Products with Luke Des Cotes of Metalab<\/title>\n<meta name=\"description\" content=\"Luke Des Cotes of Metalab shares how blending creativity and execution turns bold ideas into market-ready products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/building-bold-products-with-luke-des-cotes-of-metalab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Vision to Market: Building Bold Products with Luke Des Cotes of Metalab\" \/>\n<meta property=\"og:description\" content=\"Luke Des Cotes of Metalab shares how blending creativity and execution turns bold ideas into market-ready products.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/building-bold-products-with-luke-des-cotes-of-metalab\/\" \/>\n<meta property=\"og:site_name\" content=\"Pragmatic Institute - Resources\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2025\/08\/3_Luke-Des-Cotes_Podcast-thumbnails.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/building-bold-products-with-luke-des-cotes-of-metalab\/\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/building-bold-products-with-luke-des-cotes-of-metalab\/\",\"name\":\"From Vision to Market: Building Bold Products with Luke Des Cotes of Metalab\",\"isPartOf\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/building-bold-products-with-luke-des-cotes-of-metalab\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/building-bold-products-with-luke-des-cotes-of-metalab\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2025\/08\/3_Luke-Des-Cotes_Podcast-thumbnails.jpg\",\"datePublished\":\"2025-08-22T17:29:23+00:00\",\"description\":\"Luke Des Cotes of Metalab shares how blending creativity and execution turns bold ideas into market-ready products.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/building-bold-products-with-luke-des-cotes-of-metalab\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/building-bold-products-with-luke-des-cotes-of-metalab\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/building-bold-products-with-luke-des-cotes-of-metalab\/#primaryimage\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2025\/08\/3_Luke-Des-Cotes_Podcast-thumbnails.jpg\",\"contentUrl\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2025\/08\/3_Luke-Des-Cotes_Podcast-thumbnails.jpg\",\"width\":1280,\"height\":720,\"caption\":\"Pragmatic Product Chats: Building Bold Products with Luke Des Cotes of Metalab\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/building-bold-products-with-luke-des-cotes-of-metalab\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pragmaticinstitute.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/www.pragmaticinstitute.com\/resources\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Building Bold Products with Luke Des Cotes of Metalab\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#website\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/\",\"name\":\"Pragmatic Institute\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#organization\"},\"alternateName\":\"Pragmatic\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pragmaticinstitute.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#organization\",\"name\":\"Pragmatic Institute\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png\",\"contentUrl\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png\",\"width\":216,\"height\":224,\"caption\":\"Pragmatic Institute\"},\"image\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"From Vision to Market: Building Bold Products with Luke Des Cotes of Metalab","description":"Luke Des Cotes of Metalab shares how blending creativity and execution turns bold ideas into market-ready products.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/building-bold-products-with-luke-des-cotes-of-metalab\/","og_locale":"en_US","og_type":"article","og_title":"From Vision to Market: Building Bold Products with Luke Des Cotes of Metalab","og_description":"Luke Des Cotes of Metalab shares how blending creativity and execution turns bold ideas into market-ready products.","og_url":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/building-bold-products-with-luke-des-cotes-of-metalab\/","og_site_name":"Pragmatic Institute - Resources","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2025\/08\/3_Luke-Des-Cotes_Podcast-thumbnails.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/building-bold-products-with-luke-des-cotes-of-metalab\/","url":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/building-bold-products-with-luke-des-cotes-of-metalab\/","name":"From Vision to Market: Building Bold Products with Luke Des Cotes of Metalab","isPartOf":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/building-bold-products-with-luke-des-cotes-of-metalab\/#primaryimage"},"image":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/building-bold-products-with-luke-des-cotes-of-metalab\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2025\/08\/3_Luke-Des-Cotes_Podcast-thumbnails.jpg","datePublished":"2025-08-22T17:29:23+00:00","description":"Luke Des Cotes of Metalab shares how blending creativity and execution turns bold ideas into market-ready products.","breadcrumb":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/building-bold-products-with-luke-des-cotes-of-metalab\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/building-bold-products-with-luke-des-cotes-of-metalab\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/building-bold-products-with-luke-des-cotes-of-metalab\/#primaryimage","url":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2025\/08\/3_Luke-Des-Cotes_Podcast-thumbnails.jpg","contentUrl":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2025\/08\/3_Luke-Des-Cotes_Podcast-thumbnails.jpg","width":1280,"height":720,"caption":"Pragmatic Product Chats: Building Bold Products with Luke Des Cotes of Metalab"},{"@type":"BreadcrumbList","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/building-bold-products-with-luke-des-cotes-of-metalab\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pragmaticinstitute.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/www.pragmaticinstitute.com\/resources\/resources\/"},{"@type":"ListItem","position":3,"name":"Building Bold Products with Luke Des Cotes of Metalab"}]},{"@type":"WebSite","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#website","url":"https:\/\/www.pragmaticinstitute.com\/resources\/","name":"Pragmatic Institute","description":"","publisher":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#organization"},"alternateName":"Pragmatic","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pragmaticinstitute.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#organization","name":"Pragmatic Institute","url":"https:\/\/www.pragmaticinstitute.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png","contentUrl":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png","width":216,"height":224,"caption":"Pragmatic Institute"},"image":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/resources\/9004111224893847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/types\/resources"}],"author":[{"embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/resources\/9004111224893847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/media\/9004111224893846"}],"wp:attachment":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/media?parent=9004111224893847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/categories?post=9004111224893847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/tags?post=9004111224893847"},{"taxonomy":"content-series","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/content-series?post=9004111224893847"},{"taxonomy":"content-format","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/content-format?post=9004111224893847"},{"taxonomy":"framework-box","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/framework-box?post=9004111224893847"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/vertical?post=9004111224893847"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/ppma_author?post=9004111224893847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}