{"id":9004111224893469,"date":"2025-07-17T22:29:18","date_gmt":"2025-07-17T22:29:18","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/?post_type=resources&#038;p=9004111224893469"},"modified":"2025-07-17T22:29:18","modified_gmt":"2025-07-17T22:29:18","slug":"your-sales-team-keeps-discounting-and-what-you-can-do-about-it","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/your-sales-team-keeps-discounting-and-what-you-can-do-about-it\/","title":{"rendered":"Your Sales Team Keeps Discounting\u2014And What You Can Do About It"},"content":{"rendered":"<div class=\"video-container\"><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/JVMY9Ylfipo?si=G7xSalKkhBBRZzEg\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Your sales team isn\u2019t discounting because they\u2019re underperforming. They\u2019re discounting because the value isn\u2019t clear to customers.<\/p>\n<p>Join Product Chats host Rebecca Kalogeris and pricing expert Mark Stiving, Ph.D. for a live session on how to fix that.<\/p>\n<p>You\u2019ll learn:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Why discounting is often a symptom of unclear value, not poor sales performance<\/li>\n<li>How value conversations extend the impact of NIHITO into pricing and sales enablement<\/li>\n<li>A practical framework you can use immediately to improve pricing confidence and deal quality<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Your sales team isn\u2019t discounting because they\u2019re underperforming. They\u2019re discounting because the value isn\u2019t clear to customers. Join Product Chats host Rebecca Kalogeris and pricing expert Mark Stiving, Ph.D. for a live session on how to fix that. You\u2019ll learn: Why discounting is often a symptom of unclear value, not poor sales performance How value [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9004111224893470,"menu_order":0,"template":"","categories":[],"tags":[],"content-series":[],"content-format":[9004111223037752],"framework-box":[],"vertical":[131],"ppma_author":[1262],"class_list":["post-9004111224893469","resources","type-resources","status-publish","has-post-thumbnail","hentry","content-format-webinar","vertical-product","author-pragmatic-institute-expert-training-for-data-design-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your Sales Team Keeps Discounting\u2014And What You Can Do About It | Pragmatic Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/your-sales-team-keeps-discounting-and-what-you-can-do-about-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Sales Team Keeps Discounting\u2014And What You Can Do About It | Pragmatic Institute\" \/>\n<meta property=\"og:description\" content=\"Your sales team isn\u2019t discounting because they\u2019re underperforming. 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