{"id":9004111224892901,"date":"2025-05-02T17:14:50","date_gmt":"2025-05-02T17:14:50","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/?post_type=resources&#038;p=9004111224892901"},"modified":"2025-05-02T17:14:50","modified_gmt":"2025-05-02T17:14:50","slug":"from-product-leader-to-ceo-lessons-in-strategy-alignment-and-go-to-market-with-marc-rubner","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/from-product-leader-to-ceo-lessons-in-strategy-alignment-and-go-to-market-with-marc-rubner\/","title":{"rendered":"From Product Leader to CEO: Lessons in Strategy, Alignment, and Go-to-Market with Marc Rubner"},"content":{"rendered":"<audio class=\"wp-audio-shortcode\" id=\"audio-9004111224892901-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/mcdn.podbean.com\/mf\/web\/d5ei44tehjrhhyd9\/Marc_Rubner_mixdown7km76.mp3?_=1\" \/><a href=\"https:\/\/mcdn.podbean.com\/mf\/web\/d5ei44tehjrhhyd9\/Marc_Rubner_mixdown7km76.mp3\">https:\/\/mcdn.podbean.com\/mf\/web\/d5ei44tehjrhhyd9\/Marc_Rubner_mixdown7km76.mp3<\/a><\/audio>\n<p>In this episode of Product Chats, <a href=\"https:\/\/www.linkedin.com\/in\/marcrubner\/\" target=\"_blank\" rel=\"noopener\">Marc Rubner<\/a>, CEO of <a href=\"https:\/\/buildingintelligence.com\/\">Building Intelligence<\/a>, joins us to reflect on his evolution from product manager to executive leader. With early roots in marketing analytics and product innovation at American Express, Marc brings a rare perspective on how product management can be a launchpad for broader business leadership.<\/p>\n<p>Marc discusses how running daily operations gave him a new appreciation for managing across different time horizons \u2013 balancing immediate execution with long-term strategic vision. He also breaks down the &#8220;three-<\/p>\n<p>legged stool&#8221; of go-to-market success: product, marketing, and sales must work together from the outset to create shared accountability and emotional connection to the plan.<\/p>\n<p><strong>Key Takeaways:<\/strong><\/p>\n<p>1. <strong>From PM to CEO<\/strong> \u2013 Product skills like prioritization, customer empathy, and structured thinking are essential, but they\u2019re only part of the puzzle at the executive level.<\/p>\n<p>2. <strong>Go-to-Market Requires Collaboration<\/strong> \u2013 True growth happens when product, marketing, and sales build plans together, not in silos.<\/p>\n<p>3. <strong>Product Leadership Means Problem Framing<\/strong> \u2013 Great leaders don\u2019t dictate solutions; they define the right problems and empower smart teams to solve them.<\/p>\n<p>4. <strong>Build Repeatable Processes<\/strong> \u2013 Scalable product teams need clear systems for how they get from A to B, especially in fast-moving organizations.<\/p>\n<p><strong>Guest Bio:<\/strong><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/marcrubner\/\" target=\"_blank\" rel=\"noopener\">Marc Rubner<\/a> is the CEO of <a href=\"https:\/\/buildingintelligence.com\/\" target=\"_blank\" rel=\"noopener\">Building Intelligence<\/a>, a company focused on providing integrated access control solutions that streamline and secure vehicle, vendor, and visitor management for safer, more efficient buildings. With a product management foundation built at American Express and deep operational experience across multiple sectors, Marc has held executive roles in SaaS, education technology, and nonprofit tech. He\u2019s a strategic operator passionate about creating aligned, accountable teams that deliver lasting value.<\/p>\n<div class=\"video-container\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/J3kCRcxACnU?si=6c1rpF5uKUHS_dlh\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><strong>ABOUT PRAGMATIC INSTITUTE<\/strong><\/p>\n<p>Since 1993, Pragmatic Institute has provided training and professional development for product, design, and data professionals. Our comprehensive methods and Pragmatic Framework equip professionals with the skills to accelerate innovation, increase customer satisfaction, and<\/p>\n<p>bolster revenue. We offer online, in-person, and on-demand courses taught by industry experts with decades of experience.<\/p>\n<p><strong>EPISODE LINKS: <\/strong><\/p>\n<ul>\n<li>Learn more about how to boost your PM skills with <a href=\"https:\/\/www.pragmaticinstitute.com\/workshops\/\">our courses\u202f<\/a><\/li>\n<li>Explore our <a href=\"http:\/\/www.pragmaticinstitute.com\/product\/\">training and certification paths<\/a><\/li>\n<li><a href=\"https:\/\/www.pragmaticinstitute.com\/about-pragmatic\/\">Learn about Pragmatic Institute\u202f<\/a><\/li>\n<li>Subscribe to our <a href=\"https:\/\/www.youtube.com\/channel\/UCNJI2Tv2yxOLBI02nyJoprA\/\" target=\"_blank\" rel=\"noopener\">YouTube Channel<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of Product Chats, Marc Rubner, CEO of Building Intelligence, joins us to reflect on his evolution from product manager to executive leader. With early roots in marketing analytics and product innovation at American Express, Marc brings a rare perspective on how product management can be a launchpad for broader business leadership. Marc [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9004111224892902,"menu_order":0,"template":"","categories":[],"tags":[],"content-series":[],"content-format":[9004111223044228],"framework-box":[],"vertical":[131],"ppma_author":[1262],"class_list":["post-9004111224892901","resources","type-resources","status-publish","has-post-thumbnail","hentry","content-format-podcast","vertical-product","author-pragmatic-institute-expert-training-for-data-design-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Product Leader to CEO: Lessons in Strategy, Alignment, and Go-to-Market with Marc Rubner<\/title>\n<meta name=\"description\" content=\"CEO Marc Rubner shares how product leaders can prepare for executive roles\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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