{"id":9004111224891795,"date":"2024-09-06T15:47:46","date_gmt":"2024-09-06T15:47:46","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/?post_type=resources&#038;p=9004111224891795"},"modified":"2024-09-16T21:12:15","modified_gmt":"2024-09-16T21:12:15","slug":"the-psychology-behind-what-drives-digital-sales-with-jon-macdonald","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-psychology-behind-what-drives-digital-sales-with-jon-macdonald\/","title":{"rendered":"The Psychology Behind What Drives Digital Sales with Jon MacDonald"},"content":{"rendered":"<audio class=\"wp-audio-shortcode\" id=\"audio-9004111224891795-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/mcdn.podbean.com\/mf\/web\/6un7bh\/Jon_Macdonald_Final_mixdown7ud55.mp3?_=1\" \/><a href=\"https:\/\/mcdn.podbean.com\/mf\/web\/6un7bh\/Jon_Macdonald_Final_mixdown7ud55.mp3\">https:\/\/mcdn.podbean.com\/mf\/web\/6un7bh\/Jon_Macdonald_Final_mixdown7ud55.mp3<\/a><\/audio>\n<p>In this replay episode of Product Chats, Jon MacDonald, founder of The Good, joins host Rebecca Kalogeris to discuss how understanding customer psychology is key to driving digital sales. Jon shares actionable insights on how brands can leverage qualitative and quantitative research to continuously optimize user experiences and align product decisions with user needs.<\/p>\n<p><em>Podcast listeners can get 50% off a digital copy of the book via <a href=\"https:\/\/thegood.com\/behind-the-click\/\" target=\"_blank\" rel=\"noopener\">The Good&#8217;s website<\/a> using the code BTCPODCAST50 at checkout.<\/em><\/p>\n<p><strong>Key Takeaways:<\/strong><\/p>\n<ol>\n<li><strong>User-Centered Design:<\/strong> Learn how aligning product decisions with user goals can boost digital sales.<\/li>\n<li><strong>Customer Psychology:<\/strong> Discover how the psychology behind decision-making impacts customer behavior and business outcomes.<\/li>\n<li><strong>Continuous Optimization:<\/strong> Explore the importance of ongoing user testing and research to drive digital experience improvements.<\/li>\n<\/ol>\n<p><strong>Guest Bio:<\/strong>\u202fJon MacDonald is the founder of The Good, a digital experience optimization firm that helps brands improve user experience and drive sales. He specializes in using data, research, and psychology to create customer-centric digital products.<\/p>\n<p><strong>ABOUT PRAGMATIC INSTITUTE:<\/strong>\u202fSince 1993, Pragmatic Institute has provided training and professional development for product, design, and data professionals. Our comprehensive methods and Pragmatic Framework equip professionals with the skills to accelerate innovation, increase customer satisfaction, and bolster revenue. We offer online, in-person, and on-demand courses taught by industry experts with decades of experience.<\/p>\n<p><strong>EPISODE LINKS:<\/strong><\/p>\n<ul>\n<li>Learn how to shift your focus from features to problems with <a href=\"https:\/\/www.pragmaticinstitute.com\/workshops\/\" target=\"_blank\" rel=\"noopener\">our courses<\/a>.<\/li>\n<li>Explore our <a href=\"http:\/\/www.pragmaticinstitute.com\/product\/\" target=\"_blank\" rel=\"noopener\">training and certification paths<\/a>.<\/li>\n<li><a href=\"https:\/\/www.pragmaticinstitute.com\/about-pragmatic\/\" target=\"_blank\" rel=\"noopener\">Learn more about Pragmatic Institute<\/a>.<\/li>\n<li>Subscribe to our <a href=\"https:\/\/www.youtube.com\/channel\/UCNJI2Tv2yxOLBI02nyJoprA\" target=\"_blank\" rel=\"noopener\">YouTube Channel<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this replay episode of Product Chats, Jon MacDonald, founder of The Good, joins host Rebecca Kalogeris to discuss how understanding customer psychology is key to driving digital sales. Jon shares actionable insights on how brands can leverage qualitative and quantitative research to continuously optimize user experiences and align product decisions with user needs. Podcast [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9004111224891796,"menu_order":0,"template":"","categories":[],"tags":[],"content-series":[],"content-format":[9004111223044228],"framework-box":[],"vertical":[131],"ppma_author":[1262],"class_list":["post-9004111224891795","resources","type-resources","status-publish","has-post-thumbnail","hentry","content-format-podcast","vertical-product","author-pragmatic-institute-expert-training-for-data-design-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Replay: The Psychology Behind What Drives Digital Sales | Jon MacDonald<\/title>\n<meta name=\"description\" content=\"Jon MacDonald discusses how understanding customer psychology and aligning UX with user needs can drive digital sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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