{"id":9004111224891286,"date":"2024-06-14T15:16:39","date_gmt":"2024-06-14T15:16:39","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/?post_type=resources&#038;p=9004111224891286"},"modified":"2024-07-03T20:59:31","modified_gmt":"2024-07-03T20:59:31","slug":"harnessing-ai-for-enhanced-senior-engagement-with-isaac-lien-of-grandpad","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/harnessing-ai-for-enhanced-senior-engagement-with-isaac-lien-of-grandpad\/","title":{"rendered":"Harnessing AI for Enhanced Senior Engagement with Isaac Lien of GrandPad"},"content":{"rendered":"<audio class=\"wp-audio-shortcode\" id=\"audio-9004111224891286-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/mcdn.podbean.com\/mf\/web\/qmmh5r8pgs8ufkcp\/Isaac_Lien_Final_mixdown88k9z.mp3?_=1\" \/><a href=\"https:\/\/mcdn.podbean.com\/mf\/web\/qmmh5r8pgs8ufkcp\/Isaac_Lien_Final_mixdown88k9z.mp3\">https:\/\/mcdn.podbean.com\/mf\/web\/qmmh5r8pgs8ufkcp\/Isaac_Lien_Final_mixdown88k9z.mp3<\/a><\/audio>\n<p>In this encore episode of the Pragmatic Product Chats series, AI and product technology expert Isaac Lien joins host Rebecca Kalogeris to share insights on leveraging generative AI to create user-friendly products for older adults.<\/p>\n<ol>\n<li><b>User Feedback Is King:<\/b>\u202fUser feedback is crucial in GrandPad\u2019s product development. A dedicated group of users advises on features, ensuring the product evolves to meet customer needs.<\/li>\n<li><b>Market Solutions, Not Features:<\/b>\u202fGrandPad\u2019s marketing focuses on the benefits of their AI-powered features, aligning with Simon Sinek\u2019s \u201cStart with Why\u201d approach.<\/li>\n<li><b>Know Your Audience Intimately:<\/b>\u202fUnderstanding the target audience is essential. GrandPad caters specifically to older adults, designing user-friendly products to address their unique challenges with technology.<\/li>\n<\/ol>\n<p><b>ABOUT OUR GUEST:<\/b><br \/>\nIsaac Lien, Co-Founder and Chief Artificial Intelligence and Innovation Officer at GrandPad, brings extensive expertise in AI and a passion for accessible technology. His background in computer science has been instrumental in developing GrandPad\u2019s user-friendly solutions for seniors. Recognizing the power of technology to improve lives, GrandPad later introduced &#8220;Grandie,&#8221; which use AI to help seniors engage in seamless conversations, find inspiration, and discover new interests in an intuitive and user-friendly manner. Isaac\u2019s commitment to incorporating user feedback and leveraging advanced technologies has positioned GrandPad as a pioneer in creating intuitive, engaging experiences for older adults.<\/p>\n<p><b>Learn more about Grandie at\u202f<a href=\"http:\/\/grandie.ai\/\" target=\"_blank\" rel=\"noopener\">Grandie.AI<\/a>\u202fand GrandPad at\u202f<a href=\"http:\/\/grandpad.net\/\" target=\"_blank\" rel=\"noopener\">GrandPad.net<\/a>.<\/b><\/p>\n<p><b>EPISODE LINKS:<\/b><\/p>\n<ul>\n<li>Explore how product managers, marketers, and leaders can leverage AI with our course\u00a0<a href=\"https:\/\/www.pragmaticinstitute.com\/workshop\/ai-training-for-product-professionals\/\" target=\"_blank\" rel=\"noopener\">AI Training for Product Professionals<\/a><\/li>\n<li>Explore our training and certification paths at\u202f<a href=\"http:\/\/www.pragmaticinstitute.com\/product\" target=\"_blank\" rel=\"noopener\">www.pragmaticinstitute.com\/product<\/a><\/li>\n<li>Learn about Pragmatic Institute\u202f<a href=\"https:\/\/www.pragmaticinstitute.com\/about-pragmatic\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/li>\n<li>Want more Product Chats from Pragmatic Institute? Subscribe to our\u00a0<a href=\"https:\/\/www.youtube.com\/channel\/UCNJI2Tv2yxOLBI02nyJoprA\" target=\"_blank\" rel=\"noopener\">YouTube Channel<\/a>\u00a0or listen on\u00a0<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/product-chats-podcast\/id1043746560\" target=\"_blank\" rel=\"noopener\">Apple Podcasts<\/a>,\u00a0<a href=\"https:\/\/open.spotify.com\/show\/3CrwwRlDSErbVnL3Mn0hcf\" target=\"_blank\" rel=\"noopener\">Spotify<\/a>, or wherever you get your podcasts<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this encore episode of the Pragmatic Product Chats series, AI and product technology expert Isaac Lien joins host Rebecca Kalogeris to share insights on leveraging generative AI to create user-friendly products for older adults. User Feedback Is King:\u202fUser feedback is crucial in GrandPad\u2019s product development. A dedicated group of users advises on features, ensuring [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9004111224891373,"menu_order":0,"template":"","categories":[],"tags":[],"content-series":[],"content-format":[9004111223044228],"framework-box":[],"vertical":[131],"ppma_author":[1262],"class_list":["post-9004111224891286","resources","type-resources","status-publish","has-post-thumbnail","hentry","content-format-podcast","vertical-product","author-pragmatic-institute-expert-training-for-data-design-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Encore] AI in Senior Tech with Isaac Lien | Pragmatic Institute<\/title>\n<meta name=\"description\" content=\"We revisit our conversation with GrandPad&#039;s Co-Founder and Chief AI and Innovation Officer Isaac Lien to explore AI products and senior technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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