{"id":9004111224888897,"date":"2023-10-18T18:37:06","date_gmt":"2023-10-18T18:37:06","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/?post_type=resources&#038;p=9004111224888897"},"modified":"2025-04-10T13:39:35","modified_gmt":"2025-04-10T13:39:35","slug":"2023-state-of-win-loss-analysis-report","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/ebooks\/product\/2023-state-of-win-loss-analysis-report\/","title":{"rendered":"2023 State of Win-Loss Analysis: Key Insights and Trends"},"content":{"rendered":"<p>Our 2023 State of Win-Loss Analysis Report explores insights gathered in 2023 through collaboration between Clozd and Pragmatic Institute. This report explores survey responses from <strong>sales, marketing, product, and executive teams<\/strong> at real companies to explore how they conduct research and <strong>derive value from the data<\/strong> they gather.<\/p>\n<p>Learn how organizations <strong>apply learnings from win-loss<\/strong> interviews and analysis to increase revenue and justify deeper investment into win-loss analysis.<\/p>\n<p>With these insights, you\u2019ll explore:<\/p>\n<ul>\n<li>How to tap proprietary and CRM data to drive research<\/li>\n<li>Why top-performing teams increase their investment into win-loss analysis<\/li>\n<li>Practical methods for creating cross-functional win-loss programs so all teams in your organization benefit<\/li>\n<\/ul>\n<p>Download your copy of <em>2023 State of Win-Loss Analysis Report<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our 2023 State of Win-Loss Analysis Report explores insights gathered in 2023 through collaboration between Clozd and Pragmatic Institute. This report explores survey responses from sales, marketing, product, and executive teams at real companies to explore how they conduct research and derive value from the data they gather. Learn how organizations apply learnings from win-loss [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9004111224889202,"menu_order":0,"template":"","categories":[],"tags":[],"content-series":[],"content-format":[9004111223044220],"framework-box":[],"vertical":[131],"ppma_author":[1262],"class_list":["post-9004111224888897","resources","type-resources","status-publish","has-post-thumbnail","hentry","content-format-ebook","vertical-product","author-pragmatic-institute-expert-training-for-data-design-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2023 State of Win-Loss Analysis Report eBook | Pragmatic Institute<\/title>\n<meta name=\"description\" content=\"Explore win-loss analysis data from the best companies and gather insights to shape your product, marketing, and sales strategies in this free ebook.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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