{"id":9004111224888608,"date":"2023-07-21T16:49:00","date_gmt":"2023-07-21T16:49:00","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/?post_type=resources&#038;p=9004111224888608"},"modified":"2024-01-15T22:52:08","modified_gmt":"2024-01-15T22:52:08","slug":"stop-using-these-phrases-today","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/stop-using-these-phrases-today\/","title":{"rendered":"Stop Using These Phrases Today"},"content":{"rendered":"<audio class=\"wp-audio-shortcode\" id=\"audio-9004111224888608-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/mcdn.podbean.com\/mf\/web\/cqrz4s\/Kirsten_Butzow_23_Final_mixdownagycj.mp3?_=1\" \/><a href=\"https:\/\/mcdn.podbean.com\/mf\/web\/cqrz4s\/Kirsten_Butzow_23_Final_mixdownagycj.mp3\">https:\/\/mcdn.podbean.com\/mf\/web\/cqrz4s\/Kirsten_Butzow_23_Final_mixdownagycj.mp3<\/a><\/audio>\n<p>I think elevator music exists for a reason, but isn&#8217;t really what you should strive for\u201d &#8211; Kirsten Butzow<\/p>\n<p>What do the phrases \u201cthinking outside the box,\u201d \u201cgive 110%,\u201d and \u201cnew normal\u201d have in common?<\/p>\n<p>Answer: They. Mean. Nothing.We\u2019ve overused these phrases so much that they, at best, mean nothing and, at worst, harm your messaging.<\/p>\n<p>In this episode, our host, Rebecca Kalogeris, interviews Kirsten Butzow, Senior Vice President at Houghton Mifflin Harcourt, about the problems these phrases cause and why we should stop using them.<\/p>\n<p>They discuss:<\/p>\n<ol class=\"p-rich_text_list p-rich_text_list__ordered\">\n<li>What to say instead of common corporate jargon<\/li>\n<li>Why corporate speak drifts out to the marketplace<\/li>\n<li>Why you shouldn\u2019t work 110%<\/li>\n<\/ol>\n<p>Want to Improve Your Efficiency as a Product Manager? Enroll in Foundations<br \/>\nOur battle-tested framework helps product professionals learn how to listen to the market, prioritize projects and drive results. Take your first step to becoming truly market-driven by\u00a0<a href=\"https:\/\/www.pragmaticinstitute.com\/product\/course\/foundations\/\">enrolling today.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I think elevator music exists for a reason, but isn&#8217;t really what you should strive for\u201d &#8211; Kirsten Butzow<br \/>\n\u00a0<br \/>\nWhat do the phrases \u201cthinking outside the box,\u201d \u201cgive 110%,\u201d and \u201cnew normal\u201d have in common?<br \/>\n\u00a0<br \/>\nAnswer: They. Mean. Nothing.We\u2019ve overused the&#8230;<\/p>\n","protected":false},"author":2,"featured_media":9004111222791881,"menu_order":0,"template":"","categories":[9004111222509561],"tags":[],"content-series":[],"content-format":[9004111223044228],"framework-box":[],"vertical":[131],"ppma_author":[1262],"class_list":["post-9004111224888608","resources","type-resources","status-publish","has-post-thumbnail","hentry","category-product-management","content-format-podcast","vertical-product","author-pragmatic-institute-expert-training-for-data-design-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stop Using These Phrases Today | Pragmatic Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/stop-using-these-phrases-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stop Using These Phrases Today | Pragmatic Institute\" \/>\n<meta property=\"og:description\" content=\"I think elevator music exists for a reason, but isn&#039;t really what you should strive for\u201d - Kirsten Butzow \u00a0 What do the phrases \u201cthinking outside the box,\u201d \u201cgive 110%,\u201d and \u201cnew normal\u201d have in common? \u00a0 Answer: They. Mean. Nothing.We\u2019ve overused the...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/stop-using-these-phrases-today\/\" \/>\n<meta property=\"og:site_name\" content=\"Pragmatic Institute - Resources\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-15T22:52:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/08\/PL_thumbnail_qbh8ph.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"1400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" 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