{"id":9004111224888364,"date":"2023-05-26T15:00:00","date_gmt":"2023-05-26T15:00:00","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/resources\/in-the-sales-trenches-how-product-marketers-build-credibility\/"},"modified":"2024-01-18T14:56:29","modified_gmt":"2024-01-18T14:56:29","slug":"in-the-sales-trenches-how-product-marketers-build-credibility","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/in-the-sales-trenches-how-product-marketers-build-credibility\/","title":{"rendered":"In the Sales Trenches: How Product Marketers Build Credibility"},"content":{"rendered":"<audio class=\"wp-audio-shortcode\" id=\"audio-9004111224888364-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/mcdn.podbean.com\/mf\/web\/ffg79g\/Ross_Cranwell_Final_mixdownalcx8.mp3?_=1\" \/><a href=\"https:\/\/mcdn.podbean.com\/mf\/web\/ffg79g\/Ross_Cranwell_Final_mixdownalcx8.mp3\">https:\/\/mcdn.podbean.com\/mf\/web\/ffg79g\/Ross_Cranwell_Final_mixdownalcx8.mp3<\/a><\/audio>\n<p>\u201cI would love for marketers to get involved in a couple of sales demos and commit to it, not just listen in. I think that would be uncomfortable for a lot of people, and that means that you&#8217;re learning.\u201d &#8211; Ross Cranwell<\/p>\n<p>In this episode of Pragmatic Live, Rebecca Kalogeris, VP of Product for Pragmatic Institute, interviews <a href=\"https:\/\/www.linkedin.com\/in\/rosscranwell\/\">Ross Cranwell<\/a>, the CEO and co-founder of <a href=\"https:\/\/milkvideo.com\/\">Milk Video<\/a>, a video-editing platform that helps product marketers quickly repurpose their long-form video and audio content into short-form content assets to increase reach and engagement.<\/p>\n<p>In this episode, Rebecca and Ross discuss:<\/p>\n<ul class=\"p-rich_text_list p-rich_text_list__bullet\">\n<li>How product marketers can build credibility<\/li>\n<li>The unique challenges B2B product marketers face (especially when trying to connect marketing efforts to revenue)<\/li>\n<li>Why product marketers should participate in sales calls<\/li>\n<\/ul>\n<p>Do you want to learn how to measure your strategies against the metrics that matter most to your organization? Enroll in\u00a0<em>Market.<\/em><br \/>\nIn Pragmatic\u2019s\u00a0<em>Market<\/em>\u00a0course, you\u2019ll learn how to align across go-to-market teams, gain expert buyer knowledge, build consensus for marketing plans, and measure effectiveness.<br \/>\n<a href=\"https:\/\/www.pragmaticinstitute.com\/course\/product\/market\/\">Learn More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cI would love for marketers to get involved in a couple of sales demos and commit to it, not just listen in. I think that would be uncomfortable for a lot of people, and that means that you&#8217;re learning.\u201d &#8211; Ross Cranwell<br \/>\n\u00a0<br \/>\nIn this episode of Pragmatic&#8230;<\/p>\n","protected":false},"author":2,"featured_media":9004111222791881,"menu_order":0,"template":"","categories":[9004111222509561],"tags":[9004111224763122,9004111222500687,80],"content-series":[],"content-format":[9004111223044228],"framework-box":[],"vertical":[131],"ppma_author":[1262],"class_list":["post-9004111224888364","resources","type-resources","status-publish","has-post-thumbnail","hentry","category-product-management","tag-product-marketers","tag-sales","tag-sales-alignment","content-format-podcast","vertical-product","author-pragmatic-institute-expert-training-for-data-design-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In the Sales Trenches: How Product Marketers Build Credibility | Pragmatic Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/in-the-sales-trenches-how-product-marketers-build-credibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In the Sales Trenches: How Product Marketers Build Credibility | Pragmatic Institute\" \/>\n<meta property=\"og:description\" content=\"\u201cI would love for marketers to get involved in a couple of sales demos and commit to it, not just listen in. 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