{"id":9004111224887958,"date":"2023-04-28T15:56:09","date_gmt":"2023-04-28T15:56:09","guid":{"rendered":"https:\/\/www.pragtestdomain.com\/resources\/resources\/how-to-utilize-aha-for-effective-product-management\/"},"modified":"2024-01-12T20:15:05","modified_gmt":"2024-01-12T20:15:05","slug":"how-to-utilize-aha-for-effective-product-management","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/how-to-utilize-aha-for-effective-product-management\/","title":{"rendered":"How To Utilize Aha! For Effective Product Management"},"content":{"rendered":"<audio class=\"wp-audio-shortcode\" id=\"audio-9004111224887958-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/mcdn.podbean.com\/mf\/web\/j9c9jw\/Pragmatic_Aha_Product_Management_Success_mixdown9pdyw.mp3?_=1\" \/><a href=\"https:\/\/mcdn.podbean.com\/mf\/web\/j9c9jw\/Pragmatic_Aha_Product_Management_Success_mixdown9pdyw.mp3\">https:\/\/mcdn.podbean.com\/mf\/web\/j9c9jw\/Pragmatic_Aha_Product_Management_Success_mixdown9pdyw.mp3<\/a><\/audio>\n<p>\u201cThe secret is not to pick the squeakiest wheel, but to actually find the thing that&#8217;s going to add the most business value and customer value if we release it out to the market.\u201d &#8211; Erik Johnson<\/p>\n<p>In this Product Chat, Ian Templin, director of product management at Pragmatic Institute, and\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/erik-lloyd-johnson\/\">Erik Johnson<\/a>, knowledge group manager at\u00a0<a href=\"https:\/\/www.aha.io\/\">Aha!<\/a>\u00a0have a collaborative discussion about specific product strategies and how to execute processes using Aha!\u2019s software.<\/p>\n<p>Ian and Eric Discuss:<\/p>\n<ul class=\"p-rich_text_list p-rich_text_list__bullet\">\n<li>The three common pitfalls of market research<\/li>\n<li>How Aha! prevents market research from getting lost in digital drawers<\/li>\n<li>The three-prong test to validate and prioritize problems (and a tool to help)<\/li>\n<li>Aha!\u2019s product value scorecard and idea portal<\/li>\n<li>How to effectively bring market insights to the development and design teams<\/li>\n<li>How to get buy-in for a new roadmapping tool<\/li>\n<\/ul>\n<p>About the hosts:<br \/>\nAs the Director for Product Management at Pragmatics Product Vertical, Ian oversees a team of instructional designers responsible for creating and refining purposeful and inspiring learning experiences.<\/p>\n<p>Erik Johnson is a seasoned Scrum Master with extensive experience in project management and software development. He&#8217;s also incredibly passionate and exceptionally knowledgeable about sharing his in-depth knowledge of Aha!\u2019s product development tools.<\/p>\n<p>Improve Your Product Strategies with Training from Pragmatic<br \/>\nEnroll in\u00a0<em>Foundations<\/em>\u00a0and learn how to identify market problems, uncover strategic opportunities, develop buyer and user personas, and create a positioning strategy.<br \/>\n<a href=\"\/product\/course\/foundations\/\">Learn More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe secret is not to pick the squeakiest wheel, but to actually find the thing that&#8217;s going to add the most business value and customer value if we release it out to the market.\u201d &#8211; Erik Johnson<br \/>\n\u00a0<br \/>\nIn this Product Chat, Ian Templin, director of produc&#8230;<\/p>\n","protected":false},"author":2,"featured_media":9004111222791881,"menu_order":0,"template":"","categories":[9004111222509561],"tags":[],"content-series":[],"content-format":[9004111223044228],"framework-box":[],"vertical":[131],"ppma_author":[1262],"class_list":["post-9004111224887958","resources","type-resources","status-publish","has-post-thumbnail","hentry","category-product-management","content-format-podcast","vertical-product","author-pragmatic-institute-expert-training-for-data-design-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Utilize Aha! 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