{"id":9004111223193707,"date":"2022-04-15T16:09:39","date_gmt":"2022-04-15T20:09:39","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/pricing-case-study-when-will-you-unsubscribe-to-netflix\/"},"modified":"2022-04-15T16:36:58","modified_gmt":"2022-04-15T20:36:58","slug":"pricing-case-study-when-will-you-unsubscribe-to-netflix","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/pricing-case-study-when-will-you-unsubscribe-to-netflix\/","title":{"rendered":"Pricing Case Study: When Will You Unsubscribe to Netflix?"},"content":{"rendered":"<p><audio class=\"wp-audio-shortcode\" id=\"audio-9004111223193707-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/mcdn.podbean.com\/mf\/web\/ccbmze\/Mark_Stiving_Rebecca_Kalogeris_NETFLIX_DISNEY6cl9r.mp3?_=1\" \/><a href=\"https:\/\/mcdn.podbean.com\/mf\/web\/ccbmze\/Mark_Stiving_Rebecca_Kalogeris_NETFLIX_DISNEY6cl9r.mp3\">https:\/\/mcdn.podbean.com\/mf\/web\/ccbmze\/Mark_Stiving_Rebecca_Kalogeris_NETFLIX_DISNEY6cl9r.mp3<\/a><\/audio>\u201cIt wouldn\u2019t surprise me if these latest price increases won\u2019t work out as well as previous ones,\u201d &#8211; Mark Stiving<br \/>\n\u00a0<br \/>\n<em>T<\/em><em>his is part one of a four-part series with pricing expert and Pragmatic instructor<\/em>\u00a0<em>Mark Stiving. Each new episode will feature a case study on current pricing trends.<\/em><br \/>\n\u00a0<br \/>\nIn this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Mark about the streaming wars and more importantly, subscription-model pricing.<br \/>\n\u00a0<br \/>\n<a href='https:\/\/www.theverge.com\/2022\/1\/14\/22884263\/netflix-price-increases-2021-us-canada-all-plans-hd-4k'>Netflix increased its pricing<\/a>\u00a0at the start of 2022 by $1 &#8211; $2 per month depending on the selected plan. Additionally, they are testing how to charge more for \u201csharing\u201d accounts with friends and family who live in different places.<br \/>\n\u00a0<br \/>\nThey discuss:<\/p>\n<ul class=\"p-rich_text_list p-rich_text_list__bullet\">\n<li>How do we get different customers with different willingness to pay to still buy our product?<\/li>\n<li>The risk of offering ad-supported cheaper versions<\/li>\n<li>Why \u201cgood, better, best\u201d options work so well in subscription services<\/li>\n<\/ul>\n<p><em>Want to Learn More About Pricing Strategies?<\/em><br \/>\n<em>Pragmatic Course: Pricing <\/em>|<em> $1,195<\/em><br \/>\n<em>Learn more about pricing segmentation in the Price course. You\u2019ll also learn how to determine market value and how to maximize your profit while minimizing discounting.<\/em><br \/>\n<em>You\u2019ll be introduced to several pricing tools including:<\/em><\/p>\n<ul class=\"p-rich_text_list p-rich_text_list__bullet\">\n<li><em>Product Portfolio Worksheet<\/em><\/li>\n<li><em>Isoprofit Tables<\/em><\/li>\n<li><em>Pricing Ownership Matrix<\/em><\/li>\n<li><em>Value Matrix<\/em><\/li>\n<\/ul>\n<p><em><a href='https:\/\/buy.pragmaticinstitute.com\/publish\/events\/eventlist?path=product&#038;product=Price&#038;dtype=online,In%20Person,On%20Demand&#038;range=all'>>> Enroll Today<\/a><\/em><\/p>\n<p><em>Pragmatic Learning Network: Accelerate Your Subscription Business <\/em>|<em> $500<\/em><br \/>\n<em>Pricing expert Mark Stiving brings his expertise on subscription models to our Pragmatic Learning Network to help product teams improve their subscription businesses and drive growth.<\/em><br \/>\n<em>In this self-paced course, students will learn:<\/em><\/p>\n<ul class=\"p-rich_text_list p-rich_text_list__bullet\">\n<li><em>The three revenue buckets and how they drive prioritization<\/em><\/li>\n<li><em>The three levels to pull to create and capture more value<\/em><\/li>\n<li><em>Which growth strategies are best based on the life cycle of a product<\/em><\/li>\n<li><em>The four ways to grow revenue from a single customer<\/em><\/li>\n<\/ul>\n<p><em><a href='https:\/\/buy.pragmaticinstitute.com\/accelerate-your-subscription-business.html'>>>Enroll Today<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIt wouldn\u2019t surprise me if these latest price increases won\u2019t work out as well as previous ones,\u201d &#8211; Mark Stiving<br \/>\n\u00a0<br \/>\nThis is part one of a four-part series with pricing expert and Pragmatic instructor\u00a0Mark Stiving. Each new episode will feature a case stu&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9004111222791881,"menu_order":0,"template":"","categories":[9004111222509561],"tags":[],"content-series":[],"content-format":[9004111223044228],"framework-box":[],"vertical":[131],"ppma_author":[1262],"class_list":["post-9004111223193707","resources","type-resources","status-publish","has-post-thumbnail","hentry","category-product-management","content-format-podcast","vertical-product","author-pragmatic-institute-expert-training-for-data-design-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pricing Case Study: When Will You Unsubscribe to Netflix? | Pragmatic Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/pricing-case-study-when-will-you-unsubscribe-to-netflix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pricing Case Study: When Will You Unsubscribe to Netflix? | Pragmatic Institute\" \/>\n<meta property=\"og:description\" content=\"\u201cIt wouldn\u2019t surprise me if these latest price increases won\u2019t work out as well as previous ones,\u201d - Mark Stiving \u00a0 This is part one of a four-part series with pricing expert and Pragmatic instructor\u00a0Mark Stiving. 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