{"id":9004111223176290,"date":"2022-04-01T17:00:00","date_gmt":"2022-04-01T21:00:00","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/7-innovator-archetypes-with-assessment\/"},"modified":"2022-04-07T17:27:18","modified_gmt":"2022-04-07T21:27:18","slug":"7-innovator-archetypes-with-assessment","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/7-innovator-archetypes-with-assessment\/","title":{"rendered":"7 Innovator Archetypes (With Assessment)"},"content":{"rendered":"<audio class=\"wp-audio-shortcode\" id=\"audio-9004111223176290-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/mcdn.podbean.com\/mf\/web\/vh9m5j\/Carla_Johnson_Rebecca_Kalogeris6vmdk.mp3?_=1\" \/><a href=\"https:\/\/mcdn.podbean.com\/mf\/web\/vh9m5j\/Carla_Johnson_Rebecca_Kalogeris6vmdk.mp3\">https:\/\/mcdn.podbean.com\/mf\/web\/vh9m5j\/Carla_Johnson_Rebecca_Kalogeris6vmdk.mp3<\/a><\/audio>\n<p>Let\u2019s re-think innovation. Starting with the question, who can be an innovator? Answer: everybody. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Carla Johnson, a global keynote speaker, a best-selling author, and a recognized marketing and innovation strategist.<\/p>\n<p>They discuss:<\/p>\n<ul class=\"p-rich_text_list p-rich_text_list__bullet\">\n<li>Why innovation is everybody\u2019s job<\/li>\n<li>The\u00a0<a href=\"https:\/\/bit.ly\/3JTldGB\">7 different innovation archetypes<\/a><\/li>\n<li>How an innovative Valentine&#8217;s Day commercial sold routers in a new way\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=Z1xKpm0nURk\">&gt; Watch It<\/a><\/li>\n<\/ul>\n<p>Additional Resources<br \/>\n<a href=\"https:\/\/bit.ly\/3JTldGB\">Take the Innovation Archetype Assessment<\/a><br \/>\n<em><a href=\"https:\/\/bit.ly\/3DAx6PD\">*Re:Think Innovation<\/a><\/em><em>\u00a0by Carla Johnson<\/em>*<\/p>\n<p><em>Focus<\/em><br \/>\n<em>This course shows you how to find opportunities in your market\u2019s problems, score them objectively and identify where your company\u2019s strengths intersect with market values. Successful innovation happens when you know how to strategically direct your efforts and resources on the best ideas.<\/em><br \/>\n<em><a href=\"\/product\/course\/focus\">&gt;&gt; Learn More<\/a><\/em><\/p>\n<p><em>Design<\/em><br \/>\n<em>This course teaches you how to take a human-centered approach to market problems, so you can partner with designers to create intuitive products the market will embrace. Innovation isn\u2019t just an idea, it\u2019s how that idea comes into existence through design work.<\/em><br \/>\n<em><a href=\"\/product\/course\/design\">&gt;&gt; Learn More<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s re-think innovation. Starting with the question, who can be an innovator? Answer: everybody. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Carla Johnson, a global keynote speaker, a best-s&#8230;<\/p>\n","protected":false},"author":9004111222697520,"featured_media":9004111222791881,"menu_order":0,"template":"","categories":[9004111222509561],"tags":[],"content-series":[],"content-format":[9004111223044228],"framework-box":[],"vertical":[131],"ppma_author":[1262],"class_list":["post-9004111223176290","resources","type-resources","status-publish","has-post-thumbnail","hentry","category-product-management","content-format-podcast","vertical-product","author-pragmatic-institute-expert-training-for-data-design-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Innovator Archetypes (With Assessment) | Pragmatic Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/7-innovator-archetypes-with-assessment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Innovator Archetypes (With Assessment) | Pragmatic Institute\" \/>\n<meta property=\"og:description\" content=\"Let\u2019s re-think innovation. 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