{"id":9004111223117384,"date":"2022-03-11T17:02:19","date_gmt":"2022-03-11T21:02:19","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/expert-interview-tactics-for-market-research\/"},"modified":"2022-03-11T18:01:10","modified_gmt":"2022-03-11T22:01:10","slug":"expert-interview-tactics-for-market-research","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/expert-interview-tactics-for-market-research\/","title":{"rendered":"Expert Interview Tactics for Market Research"},"content":{"rendered":"<audio class=\"wp-audio-shortcode\" id=\"audio-9004111223117384-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/mcdn.podbean.com\/mf\/web\/xmzrbr\/Rebecca_Kalogeris_Joy_McCaffreybnxr4.mp3?_=1\" \/><a href=\"https:\/\/mcdn.podbean.com\/mf\/web\/xmzrbr\/Rebecca_Kalogeris_Joy_McCaffreybnxr4.mp3\">https:\/\/mcdn.podbean.com\/mf\/web\/xmzrbr\/Rebecca_Kalogeris_Joy_McCaffreybnxr4.mp3<\/a><\/audio>\n<p>While you might be comfortable with the concept: NIHITO (nothing important happens in the office), getting the most out of market visits is challenging. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Joy McCaffrey, product manager at <a href='https:\/\/leasequery.com\/'>LeaseQuery<\/a> about her systematic approach to market research.<\/p>\n<p>They discuss:\u00a0\u00a0<\/p>\n<ul>\n<li>How to leverage an interview questions library<\/li>\n<li>Capturing quantitative data and qualitative data by utilizing both open-ended and close-ended questions<\/li>\n<li>How to schedule time with customers, non-customers, users and executives<\/li>\n<li>Effective ways to present insights to leadership<\/li>\n<\/ul>\n<p>Additional Resources<br \/>\nThere is a new course update to <em>Market<\/em>.<br \/>\nThis course helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results.<br \/>\n<a href='\/product\/course\/market\/'>Learn More<\/a><br \/>\nAnd, the newest course, <em>Insight<\/em>, provides you with a grounded and actionable approach to incorporating data into product practices and decisions.<br \/>\n<a href='\/product\/course\/insight\/'>Learn More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While you might be comfortable with the concept: NIHITO (nothing important happens in the office), getting the most out of market visits is challenging. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interv&#8230;<\/p>\n","protected":false},"author":9004111222697520,"featured_media":9004111222791881,"menu_order":0,"template":"","categories":[9004111222501021],"tags":[],"content-series":[],"content-format":[9004111223044228],"framework-box":[],"vertical":[131],"ppma_author":[1262],"class_list":["post-9004111223117384","resources","type-resources","status-publish","has-post-thumbnail","hentry","category-product-marketing","content-format-podcast","vertical-product","author-pragmatic-institute-expert-training-for-data-design-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expert Interview Tactics for Market Research | Pragmatic Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/expert-interview-tactics-for-market-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expert Interview Tactics for Market Research | Pragmatic Institute\" \/>\n<meta property=\"og:description\" content=\"While you might be comfortable with the concept: NIHITO (nothing important happens in the office), getting the most out of market visits is challenging. 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