{"id":9004111223080730,"date":"2022-02-18T15:39:55","date_gmt":"2022-02-18T19:39:55","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/?p=9004111223032357"},"modified":"2024-05-23T20:29:59","modified_gmt":"2024-05-23T20:29:59","slug":"3-case-studies-discovering-market-problems-and-their-solutions","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/articles\/product\/3-case-studies-discovering-market-problems-and-their-solutions\/","title":{"rendered":"3 Case Studies: Discovering Market Problems and Their Solutions\u00a0"},"content":{"rendered":"<p>5 minute read<\/p>\n<p><em><span class=\"TextRun SCXW211205606 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW211205606 BCX0\">This article shows how three companies were able to uncover and solve market problems, all while <\/span><span class=\"NormalTextRun SCXW211205606 BCX0\">improving the<\/span><span class=\"NormalTextRun SCXW211205606 BCX0\"> customer experience and supporting business <\/span><span class=\"NormalTextRun SCXW211205606 BCX0\">objectives<\/span><span class=\"NormalTextRun SCXW211205606 BCX0\">.<\/span><\/span><span class=\"EOP SCXW211205606 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/em><\/p>\n<p><span data-contrast=\"auto\">Products should solve\u00a0<\/span><a href=\"https:\/\/www.pragmaticinstitute.com\/product\/framework\/market-problems\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">market problems.<\/span><\/a><span data-contrast=\"auto\">\u00a0If they don\u2019t, you only have a product that might be neat but isn\u2019t\u00a0useful\u00a0or profitable.\u00a0But building products that solve problems isn\u2019t as easy as it might sound. After all, to solve them you must first identify problems that people are willing to pay money to solve. \u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Exactly\u00a0<\/span><a href=\"https:\/\/www.pragmaticinstitute.com\/resources\/articles\/product\/how-to-evaluate-market-problems-to-find-opportunities\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">how do companies evaluate market problems<\/span><\/a><span data-contrast=\"auto\">\u00a0and build the right solution? The answer is to listen and research.\u00a0This\u00a0might seem deceptively simple, but what does it look like in practice? \u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The following three case studies show how different organizations discovered market problems and designed effective solutions.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p>Read them all or skip to the case study that interests you the most:<\/p>\n<ul>\n<li><a href=\"#case-study-1\">Case Study 1: Project Management Institute<\/a><\/li>\n<li><a href=\"#case-study-2\">Case Study 2: LeaseQuery (FinQuery)<\/a><\/li>\n<li><a href=\"#case-study-3\">Case Study 3: Pragmatic<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-9004111223032368\" src=\"https:\/\/www.pragmaticinstitute.com\/wp-content\/uploads\/2022\/02\/pmi_logo_ogShare-300x158.png\" alt=\"Project Managment Institute\" width=\"839\" height=\"442\" srcset=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2022\/02\/pmi_logo_ogShare-300x158.png 300w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2022\/02\/pmi_logo_ogShare-1024x538.png 1024w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2022\/02\/pmi_logo_ogShare-600x315.png 600w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/p>\n<h2 id=\"case-study-1\"><b>Case Study #1<\/b><\/h2>\n<h2><b>The Market Problem: Career Path Uncertainty<\/b><\/h2>\n<p><a href=\"https:\/\/www.pmi.orghttps\/\/www.pmi.org\"><span data-contrast=\"none\">Project Management Institute (PMI)<\/span><\/a><span data-contrast=\"auto\">\u00a0is a not-for-profit professional association that focuses on advancing the field of product management. \u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Many\u00a0PMI\u2019s\u00a0members are advanced in their careers, but\u00a0they have\u00a0a large segment\u00a0of members that are\u00a0just beginning their journey into\u00a0the field of\u00a0project management.\u00a0It was in this segment that PMI noticed an emerging market problem.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Those early in their career were swimming in a sea of information but facing an ocean of uncertainty.\u00a0They knew they wanted to advance their careers as project managers, but getting there\u00a0was cumbersome\u00a0and\u00a0ambiguous.\u00a0Searching online yielded\u00a0lots of\u00a0results but\u00a0no\u00a0clear path, leaving them to wonder what information was accurate and what\u00a0actually\u00a0applied to them.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The market problem was that\u00a0for project managers,\u00a0no career trajectory is entirely linear, and there\u00a0is no\u00a0standardized approach to reaching the next milestone.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<h2><b>Market Problem Discovery\u00a0 Via Lemonade Stands<\/b><\/h2>\n<p><span data-contrast=\"auto\">PMI has chapters of various sizes around the globe.\u00a0Each one has the same mission, which is to\u00a0help organizations and individuals work smarter at every stage of their career.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At the chapter level, the organization became aware of the need for more\u00a0reputable resources for those just starting their project management careers. In response, product manager Kerry Brooks deployed teams to set up lemonade stands at events and outside chapter meetings to ask questions\u00a0about the issue. \u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The qualitative feedback they received helped them understand the problem and\u00a0come up with\u00a0a solution.\u00a0In this situation, the solution was a platform to help users understand their career options and create a plan to reach their goals. \u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">After they built concepts and landing pages, they were able to A\/B test messaging\u00a0and\u00a0conduct surveys and better understand the difference between their \u201csay data\u201d and \u201cdo data.\u201d\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cSay data\u201d is what people say they want, and \u201cdo data\u201d is how their audience acted when\u00a0a solution was presented.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The qualitative and quantitative data helped them validate and launch their solution to the public.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<h2><b>Market Problem Solution: PMI Navigator Career Platform<\/b><\/h2>\n<p><span data-contrast=\"auto\">The\u00a0<\/span><a href=\"https:\/\/www.pmi.org\/membership\/career-navigator\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">PMI Navigator Career Platform<\/span><\/a><span data-contrast=\"auto\">\u00a0allows users to build\u00a0a profile\u00a0and select one to three near-term goals. They will then\u00a0receive a\u00a0custom-built roadmap designed\u00a0to lead them to their next career milestone.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The roadmap is full of actionable resources\u00a0like\u00a0events they should attend, podcasts they should listen to, books and articles they should read, etc.\u00a0Once they complete a goal, they can move\u00a0on\u00a0to the next.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This solution solved the\u00a0problem of ambiguity\u00a0by giving the users clear directions on what content was valuable and the\u00a0next\u00a0steps to take.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9004111223032433\" src=\"https:\/\/www.pragmaticinstitute.com\/wp-content\/uploads\/2022\/02\/leasequery-meta-social-300x157.jpg\" alt=\"LeaseQuery\" width=\"780\" height=\"408\" srcset=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2022\/02\/leasequery-meta-social-300x157.jpg 300w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2022\/02\/leasequery-meta-social-1024x535.jpg 1024w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2022\/02\/leasequery-meta-social-768x401.jpg 768w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2022\/02\/leasequery-meta-social-600x314.jpg 600w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2022\/02\/leasequery-meta-social.jpg 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h2><\/h2>\n<h2 id=\"case-study-2\"><b>Case Study #2<\/b><\/h2>\n<h2><b>The Market Problem: New Lease Accounting Standards<\/b><\/h2>\n<p><span data-contrast=\"auto\">A lease is an agreement between a property owner and a person who wants to use the asset. Lease accounting is the process of recording the financial impacts of leasing activities in accounting reports.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">During the last four years, the\u00a0Financial Accounting Standards Board released new standards for this type of accounting.\u00a0The\u00a0market problem was that the\u00a0current\u00a0accounting software couldn\u2019t accommodate these new standards.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/finquery.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">LeaseQuery<\/span><\/a><span data-contrast=\"auto\">, now known as FinQuery, was first on the scene with software that could manage these new standards. As with any product, being first isn\u2019t a long-term competitive competency, so, they launched a market research strategy to help them expand their product and better serve their customers.\u00a0 <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<h2><b>Market Problem Discovery Via Question Library\u00a0<\/b><\/h2>\n<p><span data-contrast=\"auto\">Customer interviews are a high-value activity when it comes to uncovering unmet needs and trends. But, LeaseQuery took a systematic approach to this work. Product manager Joy McCaffrey created a bank of questions to ensure consistency in her research efforts.\u00a0 <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">She collected these ideas for questions during meetings, blogs and webinars, and tagged them based on their purpose. For example, questions were tagged as exploratory, product-specific, market-specific, software-specific and company.\u00a0 <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">She organized interviews with customers, non-customers, channel partners and the target market. And she also structured every interview to include quantitative close-ended questions and qualitative open-ended questions.\u00a0 <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The pre-established question library gives her a variety of directions she can take conversations while still providing a format to uncover themes and patterns efficiently.<\/span><\/p>\n<h2><b>Market Problem Solution: Launching New Products<\/b><\/h2>\n<p><span class=\"TextRun SCXW121829014 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW121829014 BCX0\">In addition to solving the problem of not having lease accounting software that helps users navigate new<\/span><span class=\"NormalTextRun SCXW121829014 BCX0\">\u00a0standards,\u00a0these interviews inspired the company to expand its product offering in the future.\u00a0\u00a0<\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW121829014 BCX0\">Through this work, she was able to identify opportunities as well as disqualified ideas.<\/span><span class=\"NormalTextRun SCXW121829014 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW121829014 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9004111223032497\" src=\"https:\/\/www.pragmaticinstitute.com\/wp-content\/uploads\/2022\/02\/Pragmatic_Logo_Horizontal_FullColor_HEX-300x72.jpg\" alt=\"\" width=\"896\" height=\"215\" srcset=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2022\/02\/Pragmatic_Logo_Horizontal_FullColor_HEX-300x72.jpg 300w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2022\/02\/Pragmatic_Logo_Horizontal_FullColor_HEX.jpg 390w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2 id=\"case-study-3\"><b><br \/>\nCase Study #3<\/b><\/h2>\n<h2><b>The Market Problem: Applying New Knowledge to Real-World Situations\u00a0<\/b><\/h2>\n<p><span data-contrast=\"auto\">n May 2020, Pragmatic Institute launched the\u00a0<\/span><a href=\"https:\/\/www.pragmaticinstitute.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Pragmatic Alumni Community\u00a0(PAC)<\/span><\/a><span data-contrast=\"auto\">.\u00a0However,\u00a0the work of\u00a0building this community began a year prior when the leadership realized there was a market problem.\u00a0Alumni\u00a0were looking for resources to help them apply their new knowledge to their job after completing a course.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To uncover more insights into this problem, Pragmatic hired Georgina Donahue as the first director of\u00a0community. She approached the problem just like any product manager would, understanding the market problem because \u201cCommunity management is product management.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<h2><b>Market Problem Discovery Via Internal and External Conversations\u00a0<\/b><\/h2>\n<p><span data-contrast=\"auto\">The goal was to find where organizational objectives and\u00a0alumni\u00a0needs overlapped.\u00a0This\u00a0is challenging because a community won\u2019t succeed, even if members love\u00a0it,\u00a0if it doesn\u2019t\u00a0also\u00a0support the company\u2019s goals. When\u00a0it comes to\u00a0choosing what to invest in and what to cut, it\u2019s hard to make a business case for something that isn\u2019t fueling progress.\u00a0 Similarly, a community that is perfectly aligned with company goals but isn\u2019t helpful to members will quickly become a ghost town.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Qualitative\u00a0and quantitative research was used\u00a0to discover this intersection. The research was designed to understand what features of a community would make training more valuable and\u00a0to understand\u00a0how it\u2019d integrate into other organizational initiatives.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Interviews were conducted with 20 internal stakeholders and 20\u00a0alumni, followed by a survey with 400 respondents.\u00a0\u00a0The team continues to survey and listen to the community to improve and add features to the platform.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<h2><b>Market Problem Solution: No Question Left Behind<\/b><\/h2>\n<p><span data-contrast=\"auto\">The research uncovered that both groups were interested in the practical application of theory.\u00a0Of course, Pragmatic Institute wants students to have the support they need to put their training to work in their jobs, and students were seeking use cases.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The community\u00a0has a motto:\u00a0\u201cNo Question Left Behind.\u201d\u00a0 It grew to 20,000 members in less than two years,\u00a0and the fuel of\u00a0that growth is peer-to-peer conversations.\u00a0Community members can join cohorts based on areas of interest and industries, so conversations are always relevant.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Most importantly, every question in the PAC\u00a0is answered\u00a0by professionals and peers who share\u00a0their experiences, examples, templates, resources\u00a0and\u00a0best practices.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"TextRun SCXW130177951 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW130177951 BCX0\">By consistently uncovering and addressing market problems, businesses can\u00a0ensure they\u00a0<\/span><span class=\"NormalTextRun SCXW130177951 BCX0\">remain<\/span><span class=\"NormalTextRun SCXW130177951 BCX0\"> relevant, customer-centric\u00a0and\u00a0poised for long-term success.\u00a0These case studies illustrate how these three companies\u00a0were able to uncover and solve\u00a0problems in a way that improved the customer experience and supported business <\/span><span class=\"NormalTextRun SCXW130177951 BCX0\">objectives<\/span><span class=\"NormalTextRun SCXW130177951 BCX0\">.\u00a0By adopting a similar approach, your business can<\/span><span class=\"NormalTextRun SCXW130177951 BCX0\">\u00a0enhance customer satisfaction, drive innovation, and achieve sustainable growth.\u00a0<\/span><\/span><span class=\"EOP SCXW130177951 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:300,&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article shows how three companies were able to uncover and solve market problems, all while improving the customer experience and supporting business objectives. <\/p>\n","protected":false},"author":2,"featured_media":9004111224891201,"menu_order":0,"template":"","categories":[9004111222509561],"tags":[92],"content-series":[],"content-format":[9004111223037711],"framework-box":[],"vertical":[131],"ppma_author":[1262],"class_list":["post-9004111223080730","resources","type-resources","status-publish","has-post-thumbnail","hentry","category-product-management","tag-market-problems","content-format-article","vertical-product","author-pragmatic-institute-expert-training-for-data-design-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Case Studies: Discovering Market Problems and Their Solutions\u00a0<\/title>\n<meta name=\"description\" content=\"See how three companies discovered and solved market problems, improved customer experiences and supported 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