{"id":9004111223078767,"date":"2021-08-17T16:25:44","date_gmt":"2021-08-17T20:25:44","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/?p=9004111222776403"},"modified":"2024-05-23T20:33:00","modified_gmt":"2024-05-23T20:33:00","slug":"4-steps-to-tracking-a-successful-product-launch","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/articles\/product\/4-steps-to-tracking-a-successful-product-launch\/","title":{"rendered":"4 Steps To Tracking A Successful Product Launch"},"content":{"rendered":"

5 minute read <\/span>\u00a0<\/span><\/p>\n

Mastering a successful product launch is crucial but full of obstacles.\u00a0This article outlines steps\u00a0that allow you to track and manage\u00a0your next launch so you can create long-term product success.\u00a0<\/span><\/i>\u00a0<\/span><\/p>\n

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Having a\u00a0successful product launch is\u00a0important\u00a0for many reasons, including one you might not consider. How a product\u00a0is perceived\u00a0during the launch phase will influence\u00a0how\u00a0it’s perceived\u00a0in the long run. While it’s possible to overcome a rocky start, a disastrous product launch leaves you with a lot of work to do. And it is still damaging because it squanders your first impression and ability to use hype to get those all-important word-of-mouth recommendations.\u00a0<\/span>\u00a0<\/span><\/p>\n

While there are plenty of examples of bad product launches, the release of the video game\u00a0<\/span>No Man’s Sky\u00a0<\/span><\/b>teaches some important lessons. Released in 2016, there was a lot of hype surrounding the game, primarily built upon features promised by the developer in interviews. After launch, however,\u00a0players were met\u00a0with a buggy game that lacked nearly every feature promised. \u00a0<\/span>\u00a0<\/span><\/p>\n

The game\u00a0was\u00a0<\/span>quickly surrounded it in\u00a0controversy<\/span><\/a>\u00a0and sales plummeted.\u00a0There was a happy ending for\u00a0No Man’s Sky thanks to numerous updates and a gaming community willing to forgive and forget.\u00a0While the company was able to turn things around, the launch’s circumstances could have destroyed the project.\u00a0<\/span>\u00a0<\/span><\/p>\n

It’s easy to demonstrate how damaging a bad product launch can be, but how can you keep things on track? The key is tracking the right things: you can’t usefully track everything, but you don’t need to. In this article, we’ll outline four essential steps to ensure you can regularly orchestrate a successful product launch.\u00a0<\/span>\u00a0<\/span><\/p>\n

Four Steps to Track Product Launches\u00a0\u00a0<\/span><\/h2>\n

Throughout the launch phase, you need to keep a close eye on how things are going.\u00a0This\u00a0empowers you to correct your course early and as often as necessary, and\u00a0it will be needed\u00a0<\/span>no matter how finely honed your plan<\/span><\/a>\u00a0may be! \u00a0<\/span>\u00a0<\/span><\/p>\n

The following steps will make it easier to track the performance of your launch and steer it toward success.\u00a0<\/span>\u00a0<\/span><\/p>\n

Set Up Distinct Landing Page Variants<\/h3>\n

While hype will wear off the longer your product is available, interest\u00a0<\/span>shouldn’t<\/span>.\u00a0When presented well, <\/span>a good product<\/span> should rise in popularity over time and become more profitable as introductory offers expire.\u00a0This\u00a0means that the launch phase is the perfect time to test different marketing approaches. Running competing landing pages is <\/span>a great way<\/span> to do this<\/span>. \u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

\"A\/B<\/p>\n

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Think of all\u00a0the ways in which\u00a0you could promote your product.\u00a0This\u00a0includes variations in how you describe it, different landing page styles\u00a0and\u00a0even targeting various audiences. By setting up unique landing pages to embrace these\u00a0different\u00a0options and using them for testing, you can arrive at\u00a0some\u00a0useful\u00a0conclusions about what resonates.\u00a0<\/span>\u00a0<\/span><\/p>\n

After some weeks of running your tests, you can determine two vital things: the optimal arrangement for getting general interest and how different people respond to\u00a0different\u00a0tactics. If you ever want to launch more niche promotional campaigns, the insight gleaned will prove extremely valuable.\u00a0<\/span>\u00a0<\/span><\/p>\n

There are different types of landing page tests you can try, such as:\u00a0<\/span>\u00a0<\/span><\/p>\n