{"id":9004111223058368,"date":"2013-01-24T05:00:00","date_gmt":"2013-01-24T05:00:00","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/uncategorized\/pragmatic-marketer-winter-2017-issue\/"},"modified":"2013-01-24T05:00:00","modified_gmt":"2013-01-24T05:00:00","slug":"pragmatic-marketer-winter-2017-issue","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/articles\/product\/pragmatic-marketer-winter-2017-issue\/","title":{"rendered":"Pragmatic Marketer &#8211; Winter 2017 Issue"},"content":{"rendered":"<h2>Paul Brooks<\/h2>\n<p>Paul Brooks (@okpaul) is a UK-based, award-winning product manager for a NASDAQ listed profit optimization company. Specializing in user experience, he acts as the design authority across the company\u2019s suite of B2B web-based applications. He studied in the United Kingdom, France and the United States and previously worked at a digital marketing agency and as a freelance designer for public-relations agencies.<\/p>\n<h2>Melissa Paulik<\/h2>\n<p>Melissa Paulik heads the marketing department at SoftBrands, Inc. You can visit her blog at <a href=\"http:\/\/themarketingsurvivalist.blogspot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.themarketingsurvivalist.blogspot.com<\/a> where she focuses on practical advice for marketers. Or, you can reach her for comment at <a href=\"mailto:melissa.paulik@softbrands.com\">melissa.paulik@softbrands.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<\/p>\n<p> <\/p>\n","protected":false},"author":196,"featured_media":0,"menu_order":0,"template":"","categories":[1],"tags":[],"content-series":[],"content-format":[9004111223037711],"framework-box":[],"vertical":[131],"ppma_author":[1106,1129],"class_list":["post-9004111223058368","resources","type-resources","status-publish","hentry","category-uncategorized","content-format-article","vertical-product","author-melissa-paulik","author-paul-brooks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pragmatic Marketer - Winter 2017 Issue | Pragmatic Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/resources\/articles\/product\/pragmatic-marketer-winter-2017-issue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pragmatic Marketer - Winter 2017 Issue | Pragmatic Institute\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/articles\/product\/pragmatic-marketer-winter-2017-issue\/\" \/>\n<meta property=\"og:site_name\" content=\"Pragmatic Institute - Resources\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/articles\\\/product\\\/pragmatic-marketer-winter-2017-issue\\\/\",\"url\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/articles\\\/product\\\/pragmatic-marketer-winter-2017-issue\\\/\",\"name\":\"Pragmatic Marketer - Winter 2017 Issue | Pragmatic Institute\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/#website\"},\"datePublished\":\"2013-01-24T05:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/articles\\\/product\\\/pragmatic-marketer-winter-2017-issue\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/articles\\\/product\\\/pragmatic-marketer-winter-2017-issue\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/articles\\\/product\\\/pragmatic-marketer-winter-2017-issue\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/resources\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pragmatic Marketer &#8211; 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