{"id":9004111223058328,"date":"2013-02-25T05:00:00","date_gmt":"2013-02-25T05:00:00","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/uncategorized\/pragmatic-marketings-13th-annual-product-management-and-marketing-survey-now-available\/"},"modified":"2024-01-24T17:25:58","modified_gmt":"2024-01-24T17:25:58","slug":"pragmatic-marketings-13th-annual-product-management-and-marketing-survey-now-available","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/articles\/product\/pragmatic-marketings-13th-annual-product-management-and-marketing-survey-now-available\/","title":{"rendered":"Pragmatic Institute’s 13th Annual Product Management and Marketing Survey Now Available"},"content":{"rendered":"

The more things change, the more they stay the same.<\/strong> One of the things that stood out in our 13th Annual Product Management and Marketing Survey was just how consistent much of the data has remained over the years. This is particularly true in terms of the demographics of the group\u2014age (40), gender (2\/3 male), and education (40 percent have master\u2019s)\u2014as well as compensation (adjusted for inflation). These numbers have not moved notably in any year we’ve run the survey.<\/p>\n\n\n\n
\"201313th Annual Survey<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

In some ways, we\u2019ve come a long way.<\/strong> We\u2019ve seen marked improvement in both the understanding of these roles and their influence within organizations (54 percent either report up through their own distinct department or directly to the CEO). We\u2019ve also seen a strengthening of the support structure that will enable these individuals to be even more successful in the next 13 years.<\/p>\n

In some ways, we’ve got a ways to go.<\/strong> While there is a stronger, more consistent understanding of product management and marketing responsibilities, we found a gap between how important certain activities are considered and how well they are being performed. In particular, while the importance of gathering and understanding market problems was universally recognized, it was also among the lowest-rated activities in terms of performance. Because market facts should be the basis for every product and go-to-market decision, this has a direct and adverse effect on every artifact and activity downstream.<\/p>\n

But some things are clear.<\/strong> Product managers and marketers are an extremely hard working group (averaging more than 50 hours a week) who are dedicated to the success of both their products and their companies. They possess a distinctive combination of education, experience and skills that make them uniquely qualified for their roles. Their effectiveness and impact have grown throughout the years and we look forward to seeing it continue.<\/p>\n","protected":false},"excerpt":{"rendered":"

2013 State of Product Management and Marketing reveals latest information on salaries, experience and responsibilities of product professionals.<\/p>\n","protected":false},"author":2,"featured_media":9004111222586803,"menu_order":0,"template":"","categories":[9004111222509561,9004111222501021],"tags":[],"content-series":[],"content-format":[9004111223037711],"framework-box":[],"vertical":[131],"ppma_author":[1262],"class_list":["post-9004111223058328","resources","type-resources","status-publish","has-post-thumbnail","hentry","category-product-management","category-product-marketing","content-format-article","vertical-product","author-pragmatic-institute-expert-training-for-data-design-product"],"yoast_head":"\n13th Annual Product Management & Marketing Survey | Pragmatic Institute - Resources<\/title>\n<meta name=\"description\" content=\"One of the main things that stood out in the survey was just how consistent much of our data has remained over the years.\" \/>\n<meta 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