{"id":9004111223050774,"date":"2022-02-18T15:12:28","date_gmt":"2022-02-18T19:12:28","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/what-causes-a-launch-to-fail\/"},"modified":"2022-03-11T13:38:41","modified_gmt":"2022-03-11T17:38:41","slug":"what-causes-a-launch-to-fail","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/what-causes-a-launch-to-fail\/","title":{"rendered":"What Causes a Launch to Fail?"},"content":{"rendered":"<audio class=\"wp-audio-shortcode\" id=\"audio-9004111223050774-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/mcdn.podbean.com\/mf\/web\/rhtw64\/What_Causes_a_Launch_to_Fail7ffuq.mp3?_=1\" \/><a href=\"https:\/\/mcdn.podbean.com\/mf\/web\/rhtw64\/What_Causes_a_Launch_to_Fail7ffuq.mp3\">https:\/\/mcdn.podbean.com\/mf\/web\/rhtw64\/What_Causes_a_Launch_to_Fail7ffuq.mp3<\/a><\/audio>\n<p>Validating market problems isn\u2019t about listening only to the noisy 20 percent of the market. Instead, it\u2019s about understanding the needs of the quiet 80 percent too. Without validation, product teams can invest valuable time and resources into an idea that is destined to fall flat.<\/p>\n<p>In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Terry Sadowski who candidly shares his experience with a launch failure.<\/p>\n<p>They discuss:<\/p>\n<ul>\n<li>How pressure and novelty can cause you to ignore established processes that protect against launch failures<\/li>\n<li>The ways hindsight reveals all the missteps overlooked in a moment of excitement and energy<\/li>\n<li>How to move forward after a big failed launch<\/li>\n<li>Key advice to avoid a failed launch<\/li>\n<\/ul>\n<p>Want to learn more about effective launches?<\/p>\n<p><em>Launch\u00a0<\/em>is a course that helps you create a more strategic approach to exceed your business objectives. Learn to execute successful launches that align your entire organization around the same strategies and goals.<\/p>\n<p><a href=\"\/product\/course\/launch\/\">Enroll Today<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Validating market problems isn\u2019t about listening only to the noisy 20 percent of the market. Instead, it\u2019s about understanding the needs of the quiet 80 percent too. Without validation, product teams can invest valuable time and resources into an idea th&#8230;<\/p>\n","protected":false},"author":9004111222697520,"featured_media":9004111222791881,"menu_order":0,"template":"","categories":[],"tags":[],"content-series":[],"content-format":[9004111223044228],"framework-box":[],"vertical":[131],"ppma_author":[1262],"class_list":["post-9004111223050774","resources","type-resources","status-publish","has-post-thumbnail","hentry","content-format-podcast","vertical-product","author-pragmatic-institute-expert-training-for-data-design-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Causes a Launch to Fail? | Pragmatic Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/what-causes-a-launch-to-fail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Causes a Launch to Fail? | Pragmatic Institute\" \/>\n<meta property=\"og:description\" content=\"Validating market problems isn\u2019t about listening only to the noisy 20 percent of the market. Instead, it\u2019s about understanding the needs of the quiet 80 percent too. Without validation, product teams can invest valuable time and resources into an idea th...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/what-causes-a-launch-to-fail\/\" \/>\n<meta property=\"og:site_name\" content=\"Pragmatic Institute - Resources\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-11T17:38:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/08\/PL_thumbnail_qbh8ph.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"1400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/what-causes-a-launch-to-fail\/\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/what-causes-a-launch-to-fail\/\",\"name\":\"What Causes a Launch to Fail? | Pragmatic Institute\",\"isPartOf\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/what-causes-a-launch-to-fail\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/what-causes-a-launch-to-fail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/08\/PL_thumbnail_qbh8ph.jpg\",\"datePublished\":\"2022-02-18T19:12:28+00:00\",\"dateModified\":\"2022-03-11T17:38:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/what-causes-a-launch-to-fail\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/what-causes-a-launch-to-fail\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/what-causes-a-launch-to-fail\/#primaryimage\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/08\/PL_thumbnail_qbh8ph.jpg\",\"contentUrl\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/08\/PL_thumbnail_qbh8ph.jpg\",\"width\":1400,\"height\":1400,\"caption\":\"Pragmatic Live Chat\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/what-causes-a-launch-to-fail\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pragmaticinstitute.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/www.pragmaticinstitute.com\/resources\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What Causes a Launch to Fail?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#website\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/\",\"name\":\"Pragmatic Institute\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#organization\"},\"alternateName\":\"Pragmatic\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pragmaticinstitute.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#organization\",\"name\":\"Pragmatic Institute\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png\",\"contentUrl\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png\",\"width\":216,\"height\":224,\"caption\":\"Pragmatic Institute\"},\"image\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Causes a Launch to Fail? | Pragmatic Institute","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/what-causes-a-launch-to-fail\/","og_locale":"en_US","og_type":"article","og_title":"What Causes a Launch to Fail? | Pragmatic Institute","og_description":"Validating market problems isn\u2019t about listening only to the noisy 20 percent of the market. Instead, it\u2019s about understanding the needs of the quiet 80 percent too. Without validation, product teams can invest valuable time and resources into an idea th...","og_url":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/what-causes-a-launch-to-fail\/","og_site_name":"Pragmatic Institute - Resources","article_modified_time":"2022-03-11T17:38:41+00:00","og_image":[{"width":1400,"height":1400,"url":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/08\/PL_thumbnail_qbh8ph.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/what-causes-a-launch-to-fail\/","url":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/what-causes-a-launch-to-fail\/","name":"What Causes a Launch to Fail? | Pragmatic Institute","isPartOf":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/what-causes-a-launch-to-fail\/#primaryimage"},"image":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/what-causes-a-launch-to-fail\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/08\/PL_thumbnail_qbh8ph.jpg","datePublished":"2022-02-18T19:12:28+00:00","dateModified":"2022-03-11T17:38:41+00:00","breadcrumb":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/what-causes-a-launch-to-fail\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/what-causes-a-launch-to-fail\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/what-causes-a-launch-to-fail\/#primaryimage","url":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/08\/PL_thumbnail_qbh8ph.jpg","contentUrl":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/08\/PL_thumbnail_qbh8ph.jpg","width":1400,"height":1400,"caption":"Pragmatic Live Chat"},{"@type":"BreadcrumbList","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/what-causes-a-launch-to-fail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pragmaticinstitute.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/www.pragmaticinstitute.com\/resources\/resources\/"},{"@type":"ListItem","position":3,"name":"What Causes a Launch to Fail?"}]},{"@type":"WebSite","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#website","url":"https:\/\/www.pragmaticinstitute.com\/resources\/","name":"Pragmatic Institute","description":"","publisher":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#organization"},"alternateName":"Pragmatic","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pragmaticinstitute.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#organization","name":"Pragmatic Institute","url":"https:\/\/www.pragmaticinstitute.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png","contentUrl":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png","width":216,"height":224,"caption":"Pragmatic Institute"},"image":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/resources\/9004111223050774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/types\/resources"}],"author":[{"embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/users\/9004111222697520"}],"version-history":[{"count":0,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/resources\/9004111223050774\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/media\/9004111222791881"}],"wp:attachment":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/media?parent=9004111223050774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/categories?post=9004111223050774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/tags?post=9004111223050774"},{"taxonomy":"content-series","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/content-series?post=9004111223050774"},{"taxonomy":"content-format","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/content-format?post=9004111223050774"},{"taxonomy":"framework-box","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/framework-box?post=9004111223050774"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/vertical?post=9004111223050774"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/ppma_author?post=9004111223050774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}