{"id":9004111223050361,"date":"2021-08-07T01:16:08","date_gmt":"2021-08-07T05:16:08","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/how-to-design-an-effective-content-marketing-team\/"},"modified":"2024-01-25T14:51:02","modified_gmt":"2024-01-25T14:51:02","slug":"how-to-design-an-effective-content-marketing-team","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/how-to-design-an-effective-content-marketing-team\/","title":{"rendered":"How to Design an Effective Content Marketing Team"},"content":{"rendered":"<audio class=\"wp-audio-shortcode\" id=\"audio-9004111223050361-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/mcdn.podbean.com\/mf\/web\/8are3e\/CharletteBohmartt_mixdown.mp3?_=1\" \/><a href=\"https:\/\/mcdn.podbean.com\/mf\/web\/8are3e\/CharletteBohmartt_mixdown.mp3\">https:\/\/mcdn.podbean.com\/mf\/web\/8are3e\/CharletteBohmartt_mixdown.mp3<\/a><\/audio>\n<p>&#8220;Demand generation at its base definition is simply generating demand for a product or service, and then converting that demand into a lead.&#8221; &#8211; Charlotte Bohnett<\/p>\n<p>Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Charlotte Bohnett, the senior director of demand generation at WebPT. In this episode, she talks not only about what makes demand generation successful but also what qualifies as quality content marketing. As a leader in the field, she shares strategies for building effective content marketing teams from the ground up and talks about the importance of retaining the best employees on your team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Demand generation at its base definition is simply generating demand for a product or service, and then converting that demand into a lead.&#8221; &#8211; Charlotte Bohnett<br \/>\nRebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Charlotte Bohnett, th&#8230;<\/p>\n","protected":false},"author":2,"featured_media":15061,"menu_order":0,"template":"","categories":[],"tags":[],"content-series":[],"content-format":[9004111223044228],"framework-box":[],"vertical":[131],"ppma_author":[1262],"class_list":["post-9004111223050361","resources","type-resources","status-publish","has-post-thumbnail","hentry","content-format-podcast","vertical-product","author-pragmatic-institute-expert-training-for-data-design-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Design an Effective Content Marketing Team | Pragmatic Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/how-to-design-an-effective-content-marketing-team\/\" \/>\n<meta property=\"og:locale\" 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