{"id":9004111223049477,"date":"2019-08-30T17:30:38","date_gmt":"2019-08-30T17:30:38","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/a-market-in-search-of-a-product\/"},"modified":"2019-08-30T17:30:38","modified_gmt":"2019-08-30T17:30:38","slug":"a-market-in-search-of-a-product","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/a-market-in-search-of-a-product\/","title":{"rendered":"A Market in Search of a Product"},"content":{"rendered":"<audio class=\"wp-audio-shortcode\" id=\"audio-9004111223049477-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/mcdn.podbean.com\/mf\/web\/fv2a49\/KevinKpodcast_mixdown.mp3?_=1\" \/><a href=\"https:\/\/mcdn.podbean.com\/mf\/web\/fv2a49\/KevinKpodcast_mixdown.mp3\">https:\/\/mcdn.podbean.com\/mf\/web\/fv2a49\/KevinKpodcast_mixdown.mp3<\/a><\/audio>\n<p>Many companies today focus on creating a product and then finding their market, but is that the best way to go?<\/p>\n<p>Product marketing expert Kevin Krusiewicz of Marketing Trail Guide joins Pragmatic Live host Rebecca Kalogeris to discuss the importance of understanding your market before creating and marketing your products. Understanding who is going to use and buy your product, performing market research and really understanding the different buying journeys of your personas ensures that you\u2019re not building and marketing a product in search of a market, and are instead creating and presenting a product a market has been searching for.\u00a0<\/p>\n<p>Want to learn more about market research, persona building and product marketing? Check out our <a href='https:\/\/pragmaticmarketing.com\/courses\/foundations'><em>Foundations<\/em><\/a> and <a href='https:\/\/pragmaticmarketing.com\/courses\/market'><em>Market<\/em><\/a> courses. And make sure you <a href='https:\/\/pragmaticmarketing.com\/pragmatic-subscribe'>subscribe<\/a> today so you never miss a great episode of Pragmatic Live!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many companies today focus on creating a product and then finding their market, but is that the best way to go?<br \/>\nProduct marketing expert Kevin Krusiewicz of Marketing Trail Guide joins Pragmatic Live host Rebecca Kalogeris to discuss the importance of un&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2852,"menu_order":0,"template":"","categories":[],"tags":[],"content-series":[],"content-format":[9004111223044228],"framework-box":[],"vertical":[131],"ppma_author":[861],"class_list":["post-9004111223049477","resources","type-resources","status-publish","has-post-thumbnail","hentry","content-format-podcast","vertical-product","author-lherndon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Market in Search of a Product | Pragmatic Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/a-market-in-search-of-a-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Market in Search of a Product | Pragmatic Institute\" \/>\n<meta property=\"og:description\" content=\"Many companies today focus on creating a product and then finding their market, but is that the best way to go? 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