{"id":9004111223049449,"date":"2019-09-27T20:46:50","date_gmt":"2019-09-27T20:46:50","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/understanding-the-market-with-data\/"},"modified":"2019-09-27T20:46:50","modified_gmt":"2019-09-27T20:46:50","slug":"understanding-the-market-with-data","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/understanding-the-market-with-data\/","title":{"rendered":"Understanding the Market with Data"},"content":{"rendered":"<audio class=\"wp-audio-shortcode\" id=\"audio-9004111223049449-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/mcdn.podbean.com\/mf\/web\/ebqk6p\/Josh_Martin_Data_Journey__mixdown.mp3?_=1\" \/><a href=\"https:\/\/mcdn.podbean.com\/mf\/web\/ebqk6p\/Josh_Martin_Data_Journey__mixdown.mp3\">https:\/\/mcdn.podbean.com\/mf\/web\/ebqk6p\/Josh_Martin_Data_Journey__mixdown.mp3<\/a><\/audio>\n<p>How do you market your product for the digital world? How can you really understand your market and your performance when there is so much information available?<\/p>\n<p>Josh Martin, VP of marketing at Perfect Sense, joins Rebecca Kalogeris, VP of marketing at Pragmatic Institute, talks about how his organization found a way to use data to understand the marketplace for their CMS product. Moving away from vanity metrics that can lead you astray &#8212; site visitation, lead gen &#8212; and towards deeper data to get new and greater insights that provide better marketing for better audiences.\u00a0<\/p>\n<p>Make sure you check out this webinar with Josh Martin on <a href='https:\/\/pragmaticmarketing.com\/resources\/webinars\/how-to-build-personas-positioning-that-wins-customers'>building personas and positioning<\/a>, and sign up for <a href='https:\/\/buy2.pragmaticmarketing.com\/buy\/events\/list?date=all&#038;region=all&#038;course=The%20Business%20of%20Data%20Science'><em>The Business of Data Science<\/em><\/a> to learn more about data science and how it can help your business. And subscribe today so you never miss out on any of our great resources.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you market your product for the digital world? How can you really understand your market and your performance when there is so much information available?<br \/>\nJosh Martin, VP of marketing at Perfect Sense, joins Rebecca Kalogeris, VP of marketing at P&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2852,"menu_order":0,"template":"","categories":[],"tags":[],"content-series":[],"content-format":[9004111223044228],"framework-box":[],"vertical":[131],"ppma_author":[861],"class_list":["post-9004111223049449","resources","type-resources","status-publish","has-post-thumbnail","hentry","content-format-podcast","vertical-product","author-lherndon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Understanding the Market with Data | Pragmatic Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/understanding-the-market-with-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding the Market with Data | Pragmatic Institute\" \/>\n<meta property=\"og:description\" content=\"How do you market your product for the digital world? 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