{"id":9004111223049142,"date":"2018-12-14T00:13:01","date_gmt":"2018-12-14T00:13:01","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/user-personas-in-action\/"},"modified":"2018-12-14T00:13:01","modified_gmt":"2018-12-14T00:13:01","slug":"user-personas-in-action","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/user-personas-in-action\/","title":{"rendered":"User Personas In Action"},"content":{"rendered":"<audio class=\"wp-audio-shortcode\" id=\"audio-9004111223049142-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/mcdn.podbean.com\/mf\/web\/xaf2u9\/Jon_Fan_Box_mixdown.mp3?_=1\" \/><a href=\"https:\/\/mcdn.podbean.com\/mf\/web\/xaf2u9\/Jon_Fan_Box_mixdown.mp3\">https:\/\/mcdn.podbean.com\/mf\/web\/xaf2u9\/Jon_Fan_Box_mixdown.mp3<\/a><\/audio>\n<p>How Box VP of Product Develops User Personas &#038; Product Requirements<\/p>\n<p>Have you ever wondered how other companies put the Pragmatic Marketing Framework into actual practice?\u00a0Jon Fan, VP of product management at Box, joins Pragmatic Live to discuss the role of product management at Box. He also dives into the importance of user personas and product requirements to provide better products for their customers. See how one tech company used the lessons taught in our <em>Foundations <\/em>and <em>Build <\/em>courses to take their products to the next level. <\/p>\n<p>\u00a0<\/p>\n<p>Looking for more great tips on how to use personas to build better products, make sure you take our <a href='https:\/\/pragmaticmarketing.com\/courses\/foundations'><em>Foundations<\/em><\/a> and <a href='https:\/\/pragmaticmarketing.com\/courses\/build'><em>Build<\/em><\/a> courses. Be sure to listen to our <a href='https:\/\/pragmaticmarketing.com\/resources\/podcast'>other great podcasts<\/a>, and s<a href='https:\/\/pragmaticmarketing.com\/pragmatic-subscribe'>ubscribe<\/a> so you never miss another great episode. <\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Box VP of Product Develops User Personas &#038; Product Requirements<br \/>\nHave you ever wondered how other companies put the Pragmatic Marketing Framework into actual practice?\u00a0Jon Fan, VP of product management at Box, joins Pragmatic Live to discuss the role &#8230;<\/p>\n","protected":false},"author":1,"featured_media":2852,"menu_order":0,"template":"","categories":[],"tags":[],"content-series":[],"content-format":[9004111223044228],"framework-box":[],"vertical":[131],"ppma_author":[861],"class_list":["post-9004111223049142","resources","type-resources","status-publish","has-post-thumbnail","hentry","content-format-podcast","vertical-product","author-lherndon"],"yoast_head":"<!-- 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