{"id":9004111223049037,"date":"2018-05-10T23:51:21","date_gmt":"2018-05-10T23:51:21","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/the-five-rings-of-buying-insight\/"},"modified":"2018-05-10T23:51:21","modified_gmt":"2018-05-10T23:51:21","slug":"the-five-rings-of-buying-insight","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-five-rings-of-buying-insight\/","title":{"rendered":"The Five Rings of Buying Insight"},"content":{"rendered":"<audio class=\"wp-audio-shortcode\" id=\"audio-9004111223049037-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/mcdn.podbean.com\/mf\/web\/qe23gz\/Adele_Podcast_mixdown.mp3?_=1\" \/><a href=\"https:\/\/mcdn.podbean.com\/mf\/web\/qe23gz\/Adele_Podcast_mixdown.mp3\">https:\/\/mcdn.podbean.com\/mf\/web\/qe23gz\/Adele_Podcast_mixdown.mp3<\/a><\/audio>\n<p>In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Adele Revella, CEO and Founder of <a href='https:\/\/www.buyerpersona.com'>Buyer Persona Institute<\/a>,\u00a0discuss the five rings of buying insight and how they relate to buyer personas.<\/p>\n<p><em>Want to learn more about the buyer personas?Attend one of our <a href='https:\/\/buy2.pragmaticmarketing.com\/buy\/events\/list'>upcoming courses<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Adele Revella, CEO and Founder of Buyer Persona Institute,\u00a0discuss the five rings of buying insight and how they relate to buyer personas.<br \/>\nWant to learn more about &#8230;<\/p>\n","protected":false},"author":1,"featured_media":2852,"menu_order":0,"template":"","categories":[],"tags":[],"content-series":[],"content-format":[9004111223044228],"framework-box":[],"vertical":[131],"ppma_author":[861],"class_list":["post-9004111223049037","resources","type-resources","status-publish","has-post-thumbnail","hentry","content-format-podcast","vertical-product","author-lherndon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Five Rings of Buying Insight | Pragmatic Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-five-rings-of-buying-insight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Five Rings of Buying Insight | Pragmatic Institute\" \/>\n<meta property=\"og:description\" content=\"In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Adele Revella, CEO and Founder of Buyer Persona Institute,\u00a0discuss the five rings of buying insight and how they relate to buyer personas. Want to learn more about ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-five-rings-of-buying-insight\/\" \/>\n<meta property=\"og:site_name\" content=\"Pragmatic Institute - Resources\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2020\/05\/Podcast_1500_20170705233450_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-five-rings-of-buying-insight\/\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-five-rings-of-buying-insight\/\",\"name\":\"The Five Rings of Buying Insight | Pragmatic Institute\",\"isPartOf\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-five-rings-of-buying-insight\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-five-rings-of-buying-insight\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2020\/05\/Podcast_1500_20170705233450_0.jpg\",\"datePublished\":\"2018-05-10T23:51:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-five-rings-of-buying-insight\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-five-rings-of-buying-insight\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-five-rings-of-buying-insight\/#primaryimage\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2020\/05\/Podcast_1500_20170705233450_0.jpg\",\"contentUrl\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2020\/05\/Podcast_1500_20170705233450_0.jpg\",\"width\":800,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-five-rings-of-buying-insight\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pragmaticinstitute.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/www.pragmaticinstitute.com\/resources\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Five Rings of Buying Insight\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#website\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/\",\"name\":\"Pragmatic Institute\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#organization\"},\"alternateName\":\"Pragmatic\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pragmaticinstitute.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#organization\",\"name\":\"Pragmatic Institute\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png\",\"contentUrl\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png\",\"width\":216,\"height\":224,\"caption\":\"Pragmatic Institute\"},\"image\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Five Rings of Buying Insight | Pragmatic Institute","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-five-rings-of-buying-insight\/","og_locale":"en_US","og_type":"article","og_title":"The Five Rings of Buying Insight | Pragmatic Institute","og_description":"In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Adele Revella, CEO and Founder of Buyer Persona Institute,\u00a0discuss the five rings of buying insight and how they relate to buyer personas. Want to learn more about ...","og_url":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-five-rings-of-buying-insight\/","og_site_name":"Pragmatic Institute - Resources","og_image":[{"width":800,"height":350,"url":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2020\/05\/Podcast_1500_20170705233450_0.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-five-rings-of-buying-insight\/","url":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-five-rings-of-buying-insight\/","name":"The Five Rings of Buying Insight | Pragmatic Institute","isPartOf":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-five-rings-of-buying-insight\/#primaryimage"},"image":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-five-rings-of-buying-insight\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2020\/05\/Podcast_1500_20170705233450_0.jpg","datePublished":"2018-05-10T23:51:21+00:00","breadcrumb":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-five-rings-of-buying-insight\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-five-rings-of-buying-insight\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-five-rings-of-buying-insight\/#primaryimage","url":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2020\/05\/Podcast_1500_20170705233450_0.jpg","contentUrl":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2020\/05\/Podcast_1500_20170705233450_0.jpg","width":800,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-five-rings-of-buying-insight\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pragmaticinstitute.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/www.pragmaticinstitute.com\/resources\/resources\/"},{"@type":"ListItem","position":3,"name":"The Five Rings of Buying Insight"}]},{"@type":"WebSite","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#website","url":"https:\/\/www.pragmaticinstitute.com\/resources\/","name":"Pragmatic Institute","description":"","publisher":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#organization"},"alternateName":"Pragmatic","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pragmaticinstitute.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#organization","name":"Pragmatic Institute","url":"https:\/\/www.pragmaticinstitute.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png","contentUrl":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png","width":216,"height":224,"caption":"Pragmatic Institute"},"image":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/resources\/9004111223049037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/types\/resources"}],"author":[{"embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/resources\/9004111223049037\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/media\/2852"}],"wp:attachment":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/media?parent=9004111223049037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/categories?post=9004111223049037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/tags?post=9004111223049037"},{"taxonomy":"content-series","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/content-series?post=9004111223049037"},{"taxonomy":"content-format","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/content-format?post=9004111223049037"},{"taxonomy":"framework-box","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/framework-box?post=9004111223049037"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/vertical?post=9004111223049037"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/ppma_author?post=9004111223049037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}