{"id":9004111223048742,"date":"2017-08-10T17:50:43","date_gmt":"2017-08-10T17:50:43","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/why-pricing-belongs-front-and-center\/"},"modified":"2017-08-10T17:50:43","modified_gmt":"2017-08-10T17:50:43","slug":"why-pricing-belongs-front-and-center","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/why-pricing-belongs-front-and-center\/","title":{"rendered":"Why Pricing Belongs Front and Center"},"content":{"rendered":"<audio class=\"wp-audio-shortcode\" id=\"audio-9004111223048742-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/mcdn.podbean.com\/mf\/web\/j7d9kt\/david-mok.mp3?_=1\" \/><a href=\"https:\/\/mcdn.podbean.com\/mf\/web\/j7d9kt\/david-mok.mp3\">https:\/\/mcdn.podbean.com\/mf\/web\/j7d9kt\/david-mok.mp3<\/a><\/audio>\n<p>Pricing is often the last thing product managers think about, but a good pricing strategy should begin with the product introduction process, according to David Mok. In this podcast, David, senior director of pricing strategy and analytics at DePuy Synthes (a Johnson &#038; Johnson company) and Mark Stiving discuss the most important job product managers have, identifying target customers and fairness in pricing.Got a topic you\u2019d like for us to explore? Have a question you want answered? Email us at <a href='mailto:mailtto:experts@pragamticmarketing.com'>experts@pragamticmarketing.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pricing is often the last thing product managers think about, but a good pricing strategy should begin with the product introduction process, according to David Mok. In this podcast, David, senior director of pricing strategy and analytics at DePuy Synth&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2852,"menu_order":0,"template":"","categories":[],"tags":[],"content-series":[],"content-format":[9004111223044228],"framework-box":[],"vertical":[131],"ppma_author":[861],"class_list":["post-9004111223048742","resources","type-resources","status-publish","has-post-thumbnail","hentry","content-format-podcast","vertical-product","author-lherndon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Pricing Belongs Front and Center | Pragmatic Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/why-pricing-belongs-front-and-center\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Pricing Belongs Front and Center | Pragmatic Institute\" \/>\n<meta property=\"og:description\" content=\"Pricing is often the last thing product managers think about, but a good pricing strategy should begin with the product introduction process, according to David Mok. 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