{"id":9004111223048544,"date":"2017-06-02T15:37:09","date_gmt":"2017-06-02T15:37:09","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/the-pricing-coach-optimizing-pricing-for-a-will-i-software-product\/"},"modified":"2017-06-02T15:37:09","modified_gmt":"2017-06-02T15:37:09","slug":"the-pricing-coach-optimizing-pricing-for-a-will-i-software-product","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-pricing-coach-optimizing-pricing-for-a-will-i-software-product\/","title":{"rendered":"The Pricing Coach: Optimizing Pricing for a Will I Software Product"},"content":{"rendered":"<audio class=\"wp-audio-shortcode\" id=\"audio-9004111223048544-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/mcdn.podbean.com\/mf\/web\/kmp6wd\/Episode_18_mixdown_1_.mp3?_=1\" \/><a href=\"https:\/\/mcdn.podbean.com\/mf\/web\/kmp6wd\/Episode_18_mixdown_1_.mp3\">https:\/\/mcdn.podbean.com\/mf\/web\/kmp6wd\/Episode_18_mixdown_1_.mp3<\/a><\/audio>\n<p>The coach is in and in this episode he\u2019s working with Stewart Rogers on optimizing the pricing of his learning management system\u2019s reporting solution. They talk competitive pricing, packaging and value based models. Listen now.<\/p>\n<p>Got a pricing issue you could use Mark\u2019s help with? Reach out to us at <a href='mailto:experts@pragmaticmarketing.com'>experts@pragmaticmarketing.com<\/a> and you could be featured on an upcoming issue of Pragmatic Live.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The coach is in and in this episode he\u2019s working with Stewart Rogers on optimizing the pricing of his learning management system\u2019s reporting solution. They talk competitive pricing, packaging and value based models. Listen now.<br \/>\nGot a pricing issue you co&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2852,"menu_order":0,"template":"","categories":[],"tags":[],"content-series":[],"content-format":[9004111223044228],"framework-box":[],"vertical":[131],"ppma_author":[861],"class_list":["post-9004111223048544","resources","type-resources","status-publish","has-post-thumbnail","hentry","content-format-podcast","vertical-product","author-lherndon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Pricing Coach: Optimizing Pricing for a Will I Software Product | Pragmatic Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-pricing-coach-optimizing-pricing-for-a-will-i-software-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Pricing Coach: Optimizing Pricing for a Will I Software Product | Pragmatic Institute\" \/>\n<meta property=\"og:description\" content=\"The coach is in and in this episode he\u2019s working with Stewart Rogers on optimizing the pricing of his learning management system\u2019s reporting solution. They talk competitive pricing, packaging and value based models. Listen now. Got a pricing issue you co...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-pricing-coach-optimizing-pricing-for-a-will-i-software-product\/\" \/>\n<meta property=\"og:site_name\" content=\"Pragmatic Institute - Resources\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2020\/05\/Podcast_1500_20170705233450_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-pricing-coach-optimizing-pricing-for-a-will-i-software-product\/\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-pricing-coach-optimizing-pricing-for-a-will-i-software-product\/\",\"name\":\"The Pricing Coach: Optimizing Pricing for a Will I Software Product | Pragmatic Institute\",\"isPartOf\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-pricing-coach-optimizing-pricing-for-a-will-i-software-product\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-pricing-coach-optimizing-pricing-for-a-will-i-software-product\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2020\/05\/Podcast_1500_20170705233450_0.jpg\",\"datePublished\":\"2017-06-02T15:37:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-pricing-coach-optimizing-pricing-for-a-will-i-software-product\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-pricing-coach-optimizing-pricing-for-a-will-i-software-product\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-pricing-coach-optimizing-pricing-for-a-will-i-software-product\/#primaryimage\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2020\/05\/Podcast_1500_20170705233450_0.jpg\",\"contentUrl\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2020\/05\/Podcast_1500_20170705233450_0.jpg\",\"width\":800,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-pricing-coach-optimizing-pricing-for-a-will-i-software-product\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pragmaticinstitute.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/www.pragmaticinstitute.com\/resources\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Pricing Coach: Optimizing Pricing for a Will I Software Product\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#website\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/\",\"name\":\"Pragmatic Institute\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#organization\"},\"alternateName\":\"Pragmatic\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pragmaticinstitute.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#organization\",\"name\":\"Pragmatic Institute\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png\",\"contentUrl\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png\",\"width\":216,\"height\":224,\"caption\":\"Pragmatic Institute\"},\"image\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Pricing Coach: Optimizing Pricing for a Will I Software Product | Pragmatic Institute","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-pricing-coach-optimizing-pricing-for-a-will-i-software-product\/","og_locale":"en_US","og_type":"article","og_title":"The Pricing Coach: Optimizing Pricing for a Will I Software Product | Pragmatic Institute","og_description":"The coach is in and in this episode he\u2019s working with Stewart Rogers on optimizing the pricing of his learning management system\u2019s reporting solution. They talk competitive pricing, packaging and value based models. Listen now. Got a pricing issue you co...","og_url":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-pricing-coach-optimizing-pricing-for-a-will-i-software-product\/","og_site_name":"Pragmatic Institute - Resources","og_image":[{"width":800,"height":350,"url":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2020\/05\/Podcast_1500_20170705233450_0.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-pricing-coach-optimizing-pricing-for-a-will-i-software-product\/","url":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-pricing-coach-optimizing-pricing-for-a-will-i-software-product\/","name":"The Pricing Coach: Optimizing Pricing for a Will I Software Product | Pragmatic Institute","isPartOf":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-pricing-coach-optimizing-pricing-for-a-will-i-software-product\/#primaryimage"},"image":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-pricing-coach-optimizing-pricing-for-a-will-i-software-product\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2020\/05\/Podcast_1500_20170705233450_0.jpg","datePublished":"2017-06-02T15:37:09+00:00","breadcrumb":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-pricing-coach-optimizing-pricing-for-a-will-i-software-product\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-pricing-coach-optimizing-pricing-for-a-will-i-software-product\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-pricing-coach-optimizing-pricing-for-a-will-i-software-product\/#primaryimage","url":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2020\/05\/Podcast_1500_20170705233450_0.jpg","contentUrl":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2020\/05\/Podcast_1500_20170705233450_0.jpg","width":800,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/the-pricing-coach-optimizing-pricing-for-a-will-i-software-product\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pragmaticinstitute.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/www.pragmaticinstitute.com\/resources\/resources\/"},{"@type":"ListItem","position":3,"name":"The Pricing Coach: Optimizing Pricing for a Will I Software Product"}]},{"@type":"WebSite","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#website","url":"https:\/\/www.pragmaticinstitute.com\/resources\/","name":"Pragmatic Institute","description":"","publisher":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#organization"},"alternateName":"Pragmatic","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pragmaticinstitute.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#organization","name":"Pragmatic Institute","url":"https:\/\/www.pragmaticinstitute.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png","contentUrl":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png","width":216,"height":224,"caption":"Pragmatic Institute"},"image":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/resources\/9004111223048544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/types\/resources"}],"author":[{"embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/resources\/9004111223048544\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/media\/2852"}],"wp:attachment":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/media?parent=9004111223048544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/categories?post=9004111223048544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/tags?post=9004111223048544"},{"taxonomy":"content-series","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/content-series?post=9004111223048544"},{"taxonomy":"content-format","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/content-format?post=9004111223048544"},{"taxonomy":"framework-box","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/framework-box?post=9004111223048544"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/vertical?post=9004111223048544"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/ppma_author?post=9004111223048544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}