{"id":9004111223048334,"date":"2016-05-05T17:16:51","date_gmt":"2016-05-05T17:16:51","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/art-of-value\/"},"modified":"2016-05-05T17:16:51","modified_gmt":"2016-05-05T17:16:51","slug":"art-of-value","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/art-of-value\/","title":{"rendered":"Art of Value"},"content":{"rendered":"<p><audio class=\"wp-audio-shortcode\" id=\"audio-9004111223048334-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/mcdn.podbean.com\/mf\/web\/dvmdhu\/podcast_MS7.mp3?_=1\" \/><a href=\"https:\/\/mcdn.podbean.com\/mf\/web\/dvmdhu\/podcast_MS7.mp3\">https:\/\/mcdn.podbean.com\/mf\/web\/dvmdhu\/podcast_MS7.mp3<\/a><\/audio><br \/>\nPragmatic Marketing instructor and pricing expert, Mark Stiving interviews another pricing expert and founder of MightyData, Kirk Bowman. Learn how Kirk discovered the value of pricing, and how his pricing strategy led to dramatic growth in his own business as well as the businesses of others in his role as a passionate pricing consultant. Kirk also discusses the importance of ignoring the costs and focusing on what your customers see in your product to determine how much they are willing to pay.<br \/>\nFor practical strategies on optimizing revenue, check out our\u00a0<a href='http:\/\/pragmaticmarketing.com\/courses\/price'><em>Price<\/em> training course<\/a>.<br \/>\nGet more insight on Kirk\u2019s vision of pricing by listening to his podcast,\u00a0<a href='http:\/\/artofvalue.com\/show\/'>Art of Value<\/a>.<br \/>\nWe love feedback and answering questions! Send us a message to\u00a0<a href='mailto:experts@pragmaticmarketing.com'>experts@pragmaticmarketing.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews another pricing expert and founder of MightyData, Kirk Bowman. Learn how Kirk discovered the value of pricing, and how his pricing strategy led to dramatic growth in his own busi&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2852,"menu_order":0,"template":"","categories":[],"tags":[],"content-series":[],"content-format":[9004111223044228],"framework-box":[],"vertical":[131],"ppma_author":[861],"class_list":["post-9004111223048334","resources","type-resources","status-publish","has-post-thumbnail","hentry","content-format-podcast","vertical-product","author-lherndon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Art of Value | Pragmatic Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/art-of-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Art of Value | Pragmatic Institute\" \/>\n<meta property=\"og:description\" content=\"Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews another pricing expert and founder of MightyData, Kirk Bowman. 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