{"id":9004111223048326,"date":"2016-05-12T17:38:37","date_gmt":"2016-05-12T17:38:37","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/setting-the-best-price-for-your-product\/"},"modified":"2024-01-12T20:22:06","modified_gmt":"2024-01-12T20:22:06","slug":"setting-the-best-price-for-your-product","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/setting-the-best-price-for-your-product\/","title":{"rendered":"Setting the Best Price for Your Product"},"content":{"rendered":"<audio class=\"wp-audio-shortcode\" id=\"audio-9004111223048326-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/mcdn.podbean.com\/mf\/web\/dn2qqh\/podcast_MS8.mp3?_=1\" \/><a href=\"https:\/\/mcdn.podbean.com\/mf\/web\/dn2qqh\/podcast_MS8.mp3\">https:\/\/mcdn.podbean.com\/mf\/web\/dn2qqh\/podcast_MS8.mp3<\/a><\/audio>\n<p>Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews former Adobe manager of business model strategy and pricing, Ward Dey. Learn how to identify and fix profit leaks by analyzing discount behavior and getting to know how much value your customers see in your product. \u00a0Ward also discusses the importance of establishing the most profitable business model \u2013 Would your customers be willing to pay for a subscription with frequent updates to your product, or will you increase revenue with something more perpetual? Discover how to capture low hanging fruit by initiating a few simple tasks and start setting the best price for your product. Listen now!<br \/>\nFor practical strategies on optimizing revenue, check out our <a href=\"http:\/\/pragmaticmarketing.com\/courses\/price\"><em>Price<\/em> training course<\/a>.<br \/>\nWe love feedback and answering questions! Send us a message to <a href=\"mailto:experts@pragmaticmarketing.com\"> experts@pragmaticmarketing.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews former Adobe manager of business model strategy and pricing, Ward Dey. Learn how to identify and fix profit leaks by analyzing discount behavior and getting to know how much valu&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2852,"menu_order":0,"template":"","categories":[],"tags":[],"content-series":[],"content-format":[9004111223044228],"framework-box":[],"vertical":[131],"ppma_author":[1262],"class_list":["post-9004111223048326","resources","type-resources","status-publish","has-post-thumbnail","hentry","content-format-podcast","vertical-product","author-pragmatic-institute-expert-training-for-data-design-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Setting the Best Price for Your Product | Pragmatic Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/resources\/podcasts\/product\/setting-the-best-price-for-your-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Setting the Best Price for Your Product | Pragmatic Institute\" \/>\n<meta property=\"og:description\" content=\"Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews former Adobe manager of business model strategy and pricing, Ward Dey. 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