{"id":9004111223047317,"date":"2021-02-10T17:55:33","date_gmt":"2021-02-10T21:55:33","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/?post_type=videos&p=9004111222448368"},"modified":"2024-10-08T21:10:08","modified_gmt":"2024-10-08T21:10:08","slug":"crafting-profitable-marketing-content-from-your-customers-perspective","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/crafting-profitable-marketing-content-from-your-customers-perspective\/","title":{"rendered":"Crafting Profitable Marketing Content from Your Customer\u2019s Perspective"},"content":{"rendered":"

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\"Crafting<\/p>\n

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Product professionals are often tasked with building and selling things that\u2014in many cases\u2014they’ll never use themselves. While the Pragmatic Framework helps us identify the market-driven processes and ingredients we’ll need to launch a product that solves a specific market problem, we need a way to connect with our products to our buyers. How do we develop creativity that compels prospects to take action?<\/p>\n

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On Tuesday, February 9, at 1:30 p.m. ET<\/strong>\u00a0 we were joined by Greg Bond and Erik Wolf from Colorado-based marketing agency estound<\/strong><\/em>. In this great discussion, they shared how to take the tools and insights product marketing managers have at their fingertips and translate them into powerful marketing messages that resonate with the market. In this insightful conversation, they covered how to:<\/p>\n

Mine your NIHITO calls for messaging gold
\nFind the insights you’ve been missing from your SEO reports
\nPut yourself in your customers’ shoes with the right tips and exercises
\nDocument and distribute the messages with the most potential<\/p>\n

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You can check out their\u00a0diagnostic tool here<\/a>. And don\u2019t forget to download all the\u00a0worksheets<\/a>\u00a0they went over as well.<\/p>\n

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Watch the webinar here:<\/strong><\/p>\n

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