{"id":9004111223047067,"date":"2020-02-25T05:00:00","date_gmt":"2020-02-25T05:00:00","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/videos\/market-definition-best-practices-for-uncovering-market-problems\/"},"modified":"2024-01-18T16:01:36","modified_gmt":"2024-01-18T16:01:36","slug":"market-definition-best-practices-for-uncovering-market-problems","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/market-definition-best-practices-for-uncovering-market-problems\/","title":{"rendered":"Market Definition: Best Practices for Uncovering Market Problems"},"content":{"rendered":"<p>When building a strategy, how do you define the market you want to serve?<\/p>\n<p>Is that market desirable? Viable? Feasible?<\/p>\n<p>Today\u2019s most innovative companies start with the customer and a deep understanding of their underlying needs to define the market, then use testing and feedback to validate strategies at every stage.<\/p>\n<p>On\u00a0Tuesday, February 25, at 1PM ET,\u00a0 we were joined by\u00a0Michael Mace from UserTesting to talk about the best practices for uncovering market problems with the right market definition. When you\u2019re developing products and strategies, you should be constantly refining your understanding of these key questions:<\/p>\n<ul>\n<li>Who is my customer?<\/li>\n<li>What\u2019s their problem?<\/li>\n<li>What\u2019s the best solution I can build for them?<\/li>\n<li>What value propositions will resonate the most?<\/li>\n<\/ul>\n<p>In this free webinar, Michael covered:<\/p>\n<ul>\n<li>How to use human insights to help define a market<\/li>\n<li>Practical ways to test and validate ideas at every stage<\/li>\n<li>Best practices for sharing what you learn and getting alignment<\/li>\n<li>Tactics to streamline the entire process<\/li>\n<\/ul>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/3peim9mae4.jsonp\" async=\"\"><\/script><br \/>\n<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script><\/p>\n<div class=\"wistia_embed wistia_async_3peim9mae4\" style=\"height: 360px; position: relative; width: 640px;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/www.pragmaticinstitute.com\/wp-content\/uploads\/2020\/06\/swatch.jpeg\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<p><span class=\"blue-button\" style=\"margin-right: 19em;\"><a href=\"https:\/\/cdn.agilitycms.com\/pragmatic-marketing-v2\/webinars\/2002 Slides Final.pdf\" target=\"_self\" rel=\"noopener\">Download Slides<\/a><\/span><span class=\"yellow-button\"><a href=\"https:\/\/pragmaticmarketing.qualtrics.com\/jfe\/form\/SV_3fLyYL9WXaoovpr\" target=\"_self\" rel=\"noopener\">Survey Link<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When building a strategy, how do you define the market you want to serve?<\/p>\n<p>Is that market desirable? Viable? Feasible?<\/p>\n<p>Today&rsquo;s most innovative companies start with the customer and a deep understanding of their underlying needs to define the market, then use testing and feedback to validate strategies at every stage.<\/p>\n","protected":false},"author":2,"featured_media":10239,"menu_order":0,"template":"","categories":[],"tags":[92],"content-series":[],"content-format":[9004111223037752],"framework-box":[124,125],"vertical":[131],"ppma_author":[1262],"class_list":["post-9004111223047067","resources","type-resources","status-publish","has-post-thumbnail","hentry","tag-market-problems","content-format-webinar","framework-box-fw-focus","framework-box-fw-market-definition","vertical-product","author-pragmatic-institute-expert-training-for-data-design-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Market Definition: Best Practices for Uncovering Market Problems | Pragmatic Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/market-definition-best-practices-for-uncovering-market-problems\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Definition: Best Practices for Uncovering Market Problems | Pragmatic Institute\" \/>\n<meta property=\"og:description\" content=\"When building a strategy, how do you define the market you want to serve? 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Today&rsquo;s most innovative companies start with the customer and a deep understanding of their underlying needs to define the market, then use testing and feedback to validate strategies at every stage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/market-definition-best-practices-for-uncovering-market-problems\/\" \/>\n<meta property=\"og:site_name\" content=\"Pragmatic Institute - Resources\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-18T16:01:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2020\/07\/2_25_2020.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading 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