{"id":9004111223046666,"date":"2018-02-20T19:11:08","date_gmt":"2018-02-20T19:11:08","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/videos\/mastering-the-complex-sale-how-to-get-paid-for-the-value-you-create\/"},"modified":"2024-01-22T18:10:19","modified_gmt":"2024-01-22T18:10:19","slug":"mastering-the-complex-sale-how-to-get-paid-for-the-value-you-create","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/mastering-the-complex-sale-how-to-get-paid-for-the-value-you-create\/","title":{"rendered":"Mastering the Complex Sale: How to Get Paid for the Value You Create"},"content":{"rendered":"<p><strong>Mastering the Complex Sale: How to Get Paid for the Value You Create<\/strong><\/p>\n<p>The commoditization of high-value and complex solutions is causing more products and services to miss market forecasts. It not only frustrates executives, who aren\u2019t getting the profitable results they expect, but everyone across the organization feels the pressure.\u00a0When you join our February 20 webinar at 1 p.m. EST, you will learn how to turn this frustrating situation into a substantial competitive advantage.<\/p>\n<p>Jeff Thull, CEO and president of Prime Resource Group, talks about why customers have become immune to value propositions and how the value life cycle is the key to market dominance.<\/p>\n<p>He also discussses:<\/p>\n<ul>\n<li>Solve the three sales and marketing challenges in today\u2019s volatile markets<\/li>\n<li>Leverage the value life cycle and protect your margins<\/li>\n<li>Create a strong sense of urgency and dramatically shorten sales cycle time<\/li>\n<li>Establish credibility and trust as valued business advisors<\/li>\n<li>Prevent the commoditization of your valuable products and services<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/mcg7o38idf.jsonp\" async=\"\"><\/script><br \/>\n<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script><\/p>\n<div class=\"wistia_embed wistia_async_mcg7o38idf\" style=\"height: 338px; width: 600px;\"><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td style=\"width: 48%; text-align: center;\"><strong><img decoding=\"async\" src=\"https:\/\/www.pragmaticinstitute.com\/wp-content\/uploads\/2020\/06\/download-slides.png\" width=\"24\" height=\"23\" \/>\u00a0 \u00a0<a href=\"http:\/\/cdn.agilitycms.com\/pragmatic-marketing-v2\/1802 PragmaticLive.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Download the Slides<\/a><\/strong><\/td>\n<td style=\"width: 48%; text-align: center;\"><strong><img decoding=\"async\" src=\"https:\/\/www.pragmaticinstitute.com\/wp-content\/uploads\/2020\/06\/email-notification.png\" alt=\"\" width=\"25\" height=\"18\" \/>\u00a0 \u00a0<a href=\"http:\/\/pragmaticmarketing.com\/resources\/webinars\/webinar-notification\">Get Notified of Webinars<\/a><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The commoditization of high-value and complex solutions is causing more products and services to miss market forecasts. It not only frustrates executives, who aren&rsquo;t getting the profitable results they expect, but everyone across the organization feels the pressure.&nbsp;When you join our February 20 webinar at 1 p.m. EST, you will learn how to turn this frustrating situation into a substantial competitive advantage.<\/p>\n","protected":false},"author":2,"featured_media":10159,"menu_order":0,"template":"","categories":[9004111222506652],"tags":[9004111222500687],"content-series":[],"content-format":[9004111223037752],"framework-box":[187,191,183,182,192],"vertical":[131],"ppma_author":[1262],"class_list":["post-9004111223046666","resources","type-resources","status-publish","has-post-thumbnail","hentry","category-sales","tag-sales","content-format-webinar","framework-box-fw-awareness","framework-box-fw-enablement","framework-box-fw-marketing-plan","framework-box-fw-programs","framework-box-fw-sales-alignment","vertical-product","author-pragmatic-institute-expert-training-for-data-design-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Get Paid for the Value You Create | Pragmatic Institute - Resources<\/title>\n<meta name=\"description\" content=\"Jeff Thull talks about why 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