{"id":9004111223046641,"date":"2018-05-24T22:33:25","date_gmt":"2018-05-24T22:33:25","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/videos\/pack-a-punch-with-powerful-buyer-personas\/"},"modified":"2024-01-22T18:05:51","modified_gmt":"2024-01-22T18:05:51","slug":"pack-a-punch-with-powerful-buyer-personas","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/pack-a-punch-with-powerful-buyer-personas\/","title":{"rendered":"Pack a Punch with Powerful Buyer Personas"},"content":{"rendered":"<p>Buyer personas are frequently constructed as snapshots that offer one-time, one-dimensional views of your buyer. But what if you could capture the dynamic nature of the buyer journey to create richer, more meaningful personas?<\/p>\n<p>Viewing the recording of our recent webinar, you will learn about the evolution of buyer personas throughout the buyer life cycle and how that ties in to your organization\u2019s strategy.<\/p>\n<p>Alan Armstrong, founder and CEO of Eigenworks, covers how the buyer journey is a mirror image of the land-adopt-expand-renew path that your organization strives to take with buyers.<\/p>\n<p>He also discusses how:<\/p>\n<p>\u2022 Implementing a buyer-as-hero lens will help you see the questions and needs of your buyers at each stage, and how personas will need to change accordingly<br \/>\n\u2022 Buyer personas can help identify your most significant opportunities and threats, and how to rank each one to develop a strategy that will reduce churn<br \/>\n\u2022 Buyer personas can help reflect the most critical phase of the buyer journey<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/v0bbo0l0ip.jsonp\" async=\"\"><\/script><br \/>\n<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_v0bbo0l0ip videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/www.pragmaticinstitute.com\/wp-content\/uploads\/2020\/06\/swatch.jpeg\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span>Buyer personas are frequently constructed as snapshots that offer one-time, one-dimensional views of your buyer. But what if you could capture the dynamic nature of the buyer journey to create richer, more meaningful personas?<\/span><\/p>\n","protected":false},"author":2,"featured_media":10157,"menu_order":0,"template":"","categories":[9004111224763144],"tags":[84],"content-series":[],"content-format":[9004111223037752],"framework-box":[174,178],"vertical":[131],"ppma_author":[1262],"class_list":["post-9004111223046641","resources","type-resources","status-publish","has-post-thumbnail","hentry","category-personas","tag-buyer-personas","content-format-webinar","framework-box-fw-planning","framework-box-fw-user-personas","vertical-product","author-pragmatic-institute-expert-training-for-data-design-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pack a Punch with Powerful Buyer Personas | Pragmatic Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/pack-a-punch-with-powerful-buyer-personas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pack a Punch with Powerful Buyer Personas | Pragmatic Institute\" \/>\n<meta property=\"og:description\" content=\"Buyer personas are frequently constructed as snapshots that offer one-time, one-dimensional views of your buyer. But what if you could capture the dynamic nature of the buyer journey to create richer, more meaningful personas?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/pack-a-punch-with-powerful-buyer-personas\/\" \/>\n<meta property=\"og:site_name\" content=\"Pragmatic Institute - Resources\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-22T18:05:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2020\/07\/Pack-a-Punch-Header-watch_20180524224210_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script 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