{"id":9004111223046612,"date":"2018-07-10T04:00:00","date_gmt":"2018-07-10T04:00:00","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/videos\/nihito-principles-in-action-strategies-for-conducting-systematic-buyer-and-user-interviews\/"},"modified":"2024-01-22T18:02:33","modified_gmt":"2024-01-22T18:02:33","slug":"nihito-principles-in-action-strategies-for-conducting-systematic-buyer-and-user-interviews","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/nihito-principles-in-action-strategies-for-conducting-systematic-buyer-and-user-interviews\/","title":{"rendered":"NIHITO Principles in Action: Strategies for Conducting Systematic Buyer and User Interviews\u00a0"},"content":{"rendered":"<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/mouajnu574.jsonp\" async=\"\"><\/script><br \/>\n<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_mouajnu574 videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/www.pragmaticinstitute.com\/wp-content\/uploads\/2020\/06\/swatch.jpeg\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td style=\"width: 310.5px; text-align: center;\"><strong><a href=\"http:\/\/cdn.agilitycms.com\/pragmatic-marketing-v2\/180710 Pragmatic Webinar NIHITO PRINCIPLES.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.pragmaticinstitute.com\/wp-content\/uploads\/2020\/06\/download-slides.png\" width=\"24\" height=\"23\" \/><\/a> \u00a0<a href=\"http:\/\/cdn.agilitycms.com\/pragmatic-marketing-v2\/180710 Pragmatic Webinar NIHITO PRINCIPLES.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Download the Slides<\/a><\/strong><\/td>\n<td style=\"width: 310.5px; text-align: center;\"><strong><img decoding=\"async\" src=\"https:\/\/www.pragmaticinstitute.com\/wp-content\/uploads\/2020\/06\/email-notification.png\" alt=\"\" width=\"25\" height=\"18\" \/>\u00a0 \u00a0<a href=\"http:\/\/pragmaticmarketing.com\/resources\/webinars\/webinar-notification\">Get Notified of Webinars<\/a><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>NIHITO Principles in Action<\/strong><\/p>\n<p><strong>Strategies for Conducting Systematic Buyer and User Interviews<\/strong><\/p>\n<p>NIHITO (nothing important happens in the office) is the foundation of Pragmatic Institute\u2019s philosophy, yet it can be challenging for product professionals to establish a regular cadence of productive meetings with buyers and users. Often, the problem isn\u2019t prioritizing time to speak with customers, the problem is implementing a plan to systematically and effectively book these important meetings.<\/p>\n<p>To be successful, you need a clear plan and effectively communicated goals that ask for the time from your market audience. You also need to enlist the help of your marketing and sales colleagues.<\/p>\n<p>Scott Olson, founding partner at Compete2Win, and a product team leader for 25 years, discusses:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Choosing the appropriate audience: potentials, evaluators and customers<\/li>\n<li>Best practices to implement when asking for meetings and common mistakes to avoid<\/li>\n<li>Incentives or no incentives, and which ones work best<\/li>\n<li>Tricks, tools and processes to simplify setting meetings<\/li>\n<li>How to get buy-in from sales and marketing when you don\u2019t own those relationships<\/li>\n<li>Leveraging meetings to get more meetings<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>NIHITO (nothing important happens in the office) is the foundation of Pragmatic Institute&rsquo;s philosophy, yet it can be challenging for product professionals to establish a regular cadence of productive meetings with buyers and users.<\/p><\/p>\n","protected":false},"author":2,"featured_media":10155,"menu_order":0,"template":"","categories":[9004111222509561],"tags":[9004111224763143,68],"content-series":[],"content-format":[9004111223037752],"framework-box":[174,178],"vertical":[131],"ppma_author":[1262],"class_list":["post-9004111223046612","resources","type-resources","status-publish","has-post-thumbnail","hentry","category-product-management","tag-nihito-principles","tag-product-management","content-format-webinar","framework-box-fw-planning","framework-box-fw-user-personas","vertical-product","author-pragmatic-institute-expert-training-for-data-design-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NIHITO Principles in Action: Strategies for Conducting Systematic Buyer and User Interviews\u00a0 | Pragmatic Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/nihito-principles-in-action-strategies-for-conducting-systematic-buyer-and-user-interviews\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIHITO Principles in Action: Strategies for Conducting Systematic Buyer and User Interviews\u00a0 | Pragmatic Institute\" \/>\n<meta property=\"og:description\" content=\"NIHITO (nothing important happens in the office) is the foundation of Pragmatic Institute&rsquo;s philosophy, yet it can be challenging for product professionals to establish a regular cadence of productive meetings with buyers and users.\" \/>\n<meta property=\"og:url\" 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