{"id":9004111223046388,"date":"2016-03-24T17:39:10","date_gmt":"2016-03-24T17:39:10","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/videos\/is-that-new-market-segment-right-for-you\/"},"modified":"2024-09-30T17:40:00","modified_gmt":"2024-09-30T17:40:00","slug":"is-that-new-market-segment-right-for-you","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/is-that-new-market-segment-right-for-you\/","title":{"rendered":"Is That New Market Segment Right for You?"},"content":{"rendered":"<p><iframe class=\"wistia_embed\" src=\"\/\/fast.wistia.net\/embed\/iframe\/j9nq9t9a5i\" name=\"wistia_embed\" width=\"720\" height=\"433\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><script src=\"\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async=\"\"><\/script><\/p>\n<table border=\"0\" width=\"500\" cellspacing=\"1\" cellpadding=\"1\">\n<tbody>\n<tr>\n<td style=\"width: 50%;\" align=\"left\" valign=\"top\">\n<h5><a href=\"https:\/\/pragmatic-marketing-469ad240.s3.amazonaws.com\/pdf\/PM_live_TrustRadius_Nov15.pdf\" target=\"_self\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.pragmaticinstitute.com\/wp-content\/uploads\/2020\/05\/pdf_icon.jpg\" alt=\"Webinar Slides\" \/><\/a> \u00a0<a href=\"https:\/\/pragmatic-marketing-469ad240.s3.amazonaws.com\/pdf\/Assessing_New_Markets_Pragmatic_Live_Version4.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Download the Slides<\/a><\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div>It sounds easy enough: let\u2019s sell our existing product to a new market segment. I mean, Segment A loves us, why wouldn\u2019t Segment B? We\u2019ll increase our revenue and won\u2019t need any new development work.<\/div>\n<div>Unfortunately, it\u2019s not that easy. And the path to finding and exploring new market segments is paved with pitfalls and distractions.<\/div>\n<div>In this webinar, John Milburn, Pragmatic Institute instructor, and Mike Smart, founder of Egress Solutions, will take you through the process of identifying and defining potential market segments. In this action packed hour, filled with real-life examples and best practices, John and Mike will cover how to:<\/div>\n<ul>\n<li>Define markets and identify the segments within them<\/li>\n<li>Use data to realistically size various markets and measure risk\/reward<\/li>\n<li>Identify the most profitable segments while avoiding \u201cred herrings\u201d<\/li>\n<li>Protect your existing revenue and installed base while expanding to new markets<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><span>It sounds easy enough: let&rsquo;s sell our existing product to a new market segment. I mean, Segment A loves us, why wouldn&rsquo;t Segment B?<\/span><\/p>\n","protected":false},"author":2,"featured_media":9004111222625208,"menu_order":0,"template":"","categories":[],"tags":[],"content-series":[],"content-format":[9004111223037752],"framework-box":[168,169,124,125],"vertical":[131],"ppma_author":[1262],"class_list":["post-9004111223046388","resources","type-resources","status-publish","has-post-thumbnail","hentry","content-format-webinar","framework-box-fw-business","framework-box-fw-business-plan","framework-box-fw-focus","framework-box-fw-market-definition","vertical-product","author-pragmatic-institute-expert-training-for-data-design-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is That New Market Segment Right for You? [Webinar] | Pragmatic Institute - Resources<\/title>\n<meta name=\"description\" content=\"It sounds easy enough: let\u2019s sell our existing product to a new market segment. I mean, Segment A loves us, why wouldn\u2019t Segment B?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/is-that-new-market-segment-right-for-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is That New Market Segment Right for You? [Webinar] | Pragmatic Institute - Resources\" \/>\n<meta property=\"og:description\" content=\"It sounds easy enough: let\u2019s sell our existing product to a new market segment. I mean, Segment A loves us, why wouldn\u2019t Segment B?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/is-that-new-market-segment-right-for-you\/\" \/>\n<meta property=\"og:site_name\" content=\"Pragmatic Institute - Resources\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-30T17:40:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2016\/03\/Is-That-New-Market-Segment-Right-for-You.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/is-that-new-market-segment-right-for-you\/\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/is-that-new-market-segment-right-for-you\/\",\"name\":\"Is That New Market Segment Right for You? [Webinar] | Pragmatic Institute - Resources\",\"isPartOf\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/is-that-new-market-segment-right-for-you\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/is-that-new-market-segment-right-for-you\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2016\/03\/Is-That-New-Market-Segment-Right-for-You.jpeg\",\"datePublished\":\"2016-03-24T17:39:10+00:00\",\"dateModified\":\"2024-09-30T17:40:00+00:00\",\"description\":\"It sounds easy enough: let\u2019s sell our existing product to a new market segment. I mean, Segment A loves us, why wouldn\u2019t Segment B?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/is-that-new-market-segment-right-for-you\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/is-that-new-market-segment-right-for-you\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/is-that-new-market-segment-right-for-you\/#primaryimage\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2016\/03\/Is-That-New-Market-Segment-Right-for-You.jpeg\",\"contentUrl\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2016\/03\/Is-That-New-Market-Segment-Right-for-You.jpeg\",\"width\":1920,\"height\":1920,\"caption\":\"Photo By Jon Tyson on Unsplash\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/is-that-new-market-segment-right-for-you\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pragmaticinstitute.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/www.pragmaticinstitute.com\/resources\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Is That New Market Segment Right for You?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#website\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/\",\"name\":\"Pragmatic Institute\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#organization\"},\"alternateName\":\"Pragmatic\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pragmaticinstitute.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#organization\",\"name\":\"Pragmatic Institute\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png\",\"contentUrl\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png\",\"width\":216,\"height\":224,\"caption\":\"Pragmatic Institute\"},\"image\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is That New Market Segment Right for You? [Webinar] | Pragmatic Institute - Resources","description":"It sounds easy enough: let\u2019s sell our existing product to a new market segment. I mean, Segment A loves us, why wouldn\u2019t Segment B?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/is-that-new-market-segment-right-for-you\/","og_locale":"en_US","og_type":"article","og_title":"Is That New Market Segment Right for You? [Webinar] | Pragmatic Institute - Resources","og_description":"It sounds easy enough: let\u2019s sell our existing product to a new market segment. I mean, Segment A loves us, why wouldn\u2019t Segment B?","og_url":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/is-that-new-market-segment-right-for-you\/","og_site_name":"Pragmatic Institute - Resources","article_modified_time":"2024-09-30T17:40:00+00:00","og_image":[{"width":1920,"height":1920,"url":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2016\/03\/Is-That-New-Market-Segment-Right-for-You.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/is-that-new-market-segment-right-for-you\/","url":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/is-that-new-market-segment-right-for-you\/","name":"Is That New Market Segment Right for You? [Webinar] | Pragmatic Institute - Resources","isPartOf":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/is-that-new-market-segment-right-for-you\/#primaryimage"},"image":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/is-that-new-market-segment-right-for-you\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2016\/03\/Is-That-New-Market-Segment-Right-for-You.jpeg","datePublished":"2016-03-24T17:39:10+00:00","dateModified":"2024-09-30T17:40:00+00:00","description":"It sounds easy enough: let\u2019s sell our existing product to a new market segment. I mean, Segment A loves us, why wouldn\u2019t Segment B?","breadcrumb":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/is-that-new-market-segment-right-for-you\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/is-that-new-market-segment-right-for-you\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/is-that-new-market-segment-right-for-you\/#primaryimage","url":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2016\/03\/Is-That-New-Market-Segment-Right-for-You.jpeg","contentUrl":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2016\/03\/Is-That-New-Market-Segment-Right-for-You.jpeg","width":1920,"height":1920,"caption":"Photo By Jon Tyson on Unsplash"},{"@type":"BreadcrumbList","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/is-that-new-market-segment-right-for-you\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pragmaticinstitute.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/www.pragmaticinstitute.com\/resources\/resources\/"},{"@type":"ListItem","position":3,"name":"Is That New Market Segment Right for You?"}]},{"@type":"WebSite","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#website","url":"https:\/\/www.pragmaticinstitute.com\/resources\/","name":"Pragmatic Institute","description":"","publisher":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#organization"},"alternateName":"Pragmatic","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pragmaticinstitute.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#organization","name":"Pragmatic Institute","url":"https:\/\/www.pragmaticinstitute.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png","contentUrl":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png","width":216,"height":224,"caption":"Pragmatic Institute"},"image":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/resources\/9004111223046388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/types\/resources"}],"author":[{"embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/resources\/9004111223046388\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/media\/9004111222625208"}],"wp:attachment":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/media?parent=9004111223046388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/categories?post=9004111223046388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/tags?post=9004111223046388"},{"taxonomy":"content-series","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/content-series?post=9004111223046388"},{"taxonomy":"content-format","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/content-format?post=9004111223046388"},{"taxonomy":"framework-box","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/framework-box?post=9004111223046388"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/vertical?post=9004111223046388"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/ppma_author?post=9004111223046388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}