{"id":9004111223045750,"date":"2008-09-16T04:00:00","date_gmt":"2008-09-16T04:00:00","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/videos\/the-strategic-role-of-product-management\/"},"modified":"2024-01-24T17:48:49","modified_gmt":"2024-01-24T17:48:49","slug":"the-strategic-role-of-product-management","status":"publish","type":"resources","link":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/the-strategic-role-of-product-management\/","title":{"rendered":"The Strategic Role of Product Management &#8211; Webinar"},"content":{"rendered":"<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/lkvoapc77h.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 75.0% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_lkvoapc77h videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/lkvoapc77h\/swatch\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"margin-top: 20px;\">Rather than running the business like a hobby, effective product managers focus on the business aspects of defining and delivering products to market. Steve Johnson explores the strategic role of product management using the Pragmatic Institute Framework. Also included are action items for reviewing and assessing the product management role at your company.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Product management is often ill-defined and misunderstood in typical<br \/>\ntechnology companies. Yet the role can be one that propels the company<br \/>\nto the next level of performance.<\/p>\n","protected":false},"author":2,"featured_media":9004111222610508,"menu_order":0,"template":"","categories":[],"tags":[],"content-series":[],"content-format":[9004111223037752],"framework-box":[168],"vertical":[131],"ppma_author":[1262],"class_list":["post-9004111223045750","resources","type-resources","status-publish","has-post-thumbnail","hentry","content-format-webinar","framework-box-fw-business","vertical-product","author-pragmatic-institute-expert-training-for-data-design-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Strategic Role of Product Management [Webinar] | Pragmatic Institute - Resources<\/title>\n<meta name=\"description\" content=\"Also included are action items for reviewing and assessing the product management role. Watch &quot;The Strategic Role of Product Management.&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/the-strategic-role-of-product-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Strategic Role of Product Management [Webinar] | Pragmatic Institute - Resources\" \/>\n<meta property=\"og:description\" content=\"Also included are action items for reviewing and assessing the product management role. Watch &quot;The Strategic Role of Product Management.&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/the-strategic-role-of-product-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Pragmatic Institute - Resources\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-24T17:48:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2008\/09\/The-Strategic-Role-of-Product-Management-Webinar.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/the-strategic-role-of-product-management\/\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/the-strategic-role-of-product-management\/\",\"name\":\"The Strategic Role of Product Management [Webinar] | Pragmatic Institute - Resources\",\"isPartOf\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/the-strategic-role-of-product-management\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/the-strategic-role-of-product-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2008\/09\/The-Strategic-Role-of-Product-Management-Webinar.jpeg\",\"datePublished\":\"2008-09-16T04:00:00+00:00\",\"dateModified\":\"2024-01-24T17:48:49+00:00\",\"description\":\"Also included are action items for reviewing and assessing the product management role. Watch \\\"The Strategic Role of Product Management.\\\"\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/the-strategic-role-of-product-management\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/the-strategic-role-of-product-management\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/the-strategic-role-of-product-management\/#primaryimage\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2008\/09\/The-Strategic-Role-of-Product-Management-Webinar.jpeg\",\"contentUrl\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2008\/09\/The-Strategic-Role-of-Product-Management-Webinar.jpeg\",\"width\":1920,\"height\":1280,\"caption\":\"Photo By Campaign Creators on Unsplash\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/the-strategic-role-of-product-management\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pragmaticinstitute.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/www.pragmaticinstitute.com\/resources\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Strategic Role of Product Management - Webinar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#website\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/\",\"name\":\"Pragmatic Institute\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#organization\"},\"alternateName\":\"Pragmatic\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pragmaticinstitute.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#organization\",\"name\":\"Pragmatic Institute\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png\",\"contentUrl\":\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png\",\"width\":216,\"height\":224,\"caption\":\"Pragmatic Institute\"},\"image\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Strategic Role of Product Management [Webinar] | Pragmatic Institute - Resources","description":"Also included are action items for reviewing and assessing the product management role. Watch \"The Strategic Role of Product Management.\"","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/the-strategic-role-of-product-management\/","og_locale":"en_US","og_type":"article","og_title":"The Strategic Role of Product Management [Webinar] | Pragmatic Institute - Resources","og_description":"Also included are action items for reviewing and assessing the product management role. Watch \"The Strategic Role of Product Management.\"","og_url":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/the-strategic-role-of-product-management\/","og_site_name":"Pragmatic Institute - Resources","article_modified_time":"2024-01-24T17:48:49+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2008\/09\/The-Strategic-Role-of-Product-Management-Webinar.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/the-strategic-role-of-product-management\/","url":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/the-strategic-role-of-product-management\/","name":"The Strategic Role of Product Management [Webinar] | Pragmatic Institute - Resources","isPartOf":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/the-strategic-role-of-product-management\/#primaryimage"},"image":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/the-strategic-role-of-product-management\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2008\/09\/The-Strategic-Role-of-Product-Management-Webinar.jpeg","datePublished":"2008-09-16T04:00:00+00:00","dateModified":"2024-01-24T17:48:49+00:00","description":"Also included are action items for reviewing and assessing the product management role. Watch \"The Strategic Role of Product Management.\"","breadcrumb":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/the-strategic-role-of-product-management\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/the-strategic-role-of-product-management\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/the-strategic-role-of-product-management\/#primaryimage","url":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2008\/09\/The-Strategic-Role-of-Product-Management-Webinar.jpeg","contentUrl":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2008\/09\/The-Strategic-Role-of-Product-Management-Webinar.jpeg","width":1920,"height":1280,"caption":"Photo By Campaign Creators on Unsplash"},{"@type":"BreadcrumbList","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/webinars\/product\/the-strategic-role-of-product-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pragmaticinstitute.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/www.pragmaticinstitute.com\/resources\/resources\/"},{"@type":"ListItem","position":3,"name":"The Strategic Role of Product Management - Webinar"}]},{"@type":"WebSite","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#website","url":"https:\/\/www.pragmaticinstitute.com\/resources\/","name":"Pragmatic Institute","description":"","publisher":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#organization"},"alternateName":"Pragmatic","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pragmaticinstitute.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#organization","name":"Pragmatic Institute","url":"https:\/\/www.pragmaticinstitute.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png","contentUrl":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png","width":216,"height":224,"caption":"Pragmatic Institute"},"image":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/resources\/9004111223045750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/types\/resources"}],"author":[{"embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/resources\/9004111223045750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/media\/9004111222610508"}],"wp:attachment":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/media?parent=9004111223045750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/categories?post=9004111223045750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/tags?post=9004111223045750"},{"taxonomy":"content-series","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/content-series?post=9004111223045750"},{"taxonomy":"content-format","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/content-format?post=9004111223045750"},{"taxonomy":"framework-box","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/framework-box?post=9004111223045750"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/vertical?post=9004111223045750"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/ppma_author?post=9004111223045750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}