{"id":9004111224895346,"date":"2026-10-16T18:30:02","date_gmt":"2026-10-16T18:30:02","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/?post_type=pi-events&#038;p=9004111224895346"},"modified":"2026-10-16T18:32:39","modified_gmt":"2026-10-16T18:32:39","slug":"what-does-your-company-need-from-product-right-now","status":"publish","type":"pi-events","link":"https:\/\/www.pragmaticinstitute.com\/resources\/pi-events\/what-does-your-company-need-from-product-right-now\/","title":{"rendered":"What Does Your Company Need from Product Right Now?"},"content":{"rendered":"<p>Product leaders are frequently told to \u201cbe more strategic,\u201d but they aren\u2019t always given the financial and commercial context needed to do it.<\/p>\n<p>A roadmap can make perfect sense from a product perspective and still miss what the business needs most. Company stage, ownership expectations, revenue models and pressure on growth, retention, margins or costs should all influence what product teams prioritize.<\/p>\n<p>Join product executive, founder and educator Elena Leonova to explore how commercially minded product leaders read the business before deciding what belongs on the roadmap. You\u2019ll learn which questions to ask, which business signals to examine and how to connect company priorities to product decisions.<\/p>\n<p>You\u2019ll leave with a clearer understanding of how to:<\/p>\n<ul>\n<li>Recognize the commercial forces shaping company priorities<\/li>\n<li>Identify what the business needs most from product right now<\/li>\n<li>Connect financial pressure to product strategy and roadmap choices<\/li>\n<li>Explain product priorities in language executives understand<\/li>\n<\/ul>\n<p>Don\u2019t miss it!<\/p>\n","protected":false},"author":24,"featured_media":9004111224895349,"template":"","categories":[],"tags":[],"class_list":["post-9004111224895346","pi-events","type-pi-events","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Does Your Company Need from Product Right Now? | Pragmatic Institute<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Does Your Company Need from Product Right Now? | Pragmatic Institute\" \/>\n<meta property=\"og:description\" content=\"Product leaders are frequently told to \u201cbe more strategic,\u201d but they aren\u2019t always given the financial and commercial context needed to do it. A roadmap can make perfect sense from a product perspective and still miss what the business needs most. Company stage, ownership expectations, revenue models and pressure on growth, retention, margins or costs [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/pi-events\/what-does-your-company-need-from-product-right-now\/\" \/>\n<meta property=\"og:site_name\" content=\"Pragmatic Institute - Resources\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-16T18:32:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/10\/Marketing-Design-Templates-Marketing-Design-Templates-elena-leonova_2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/pi-events\\\/what-does-your-company-need-from-product-right-now\\\/\",\"url\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/pi-events\\\/what-does-your-company-need-from-product-right-now\\\/\",\"name\":\"What Does Your Company Need from Product Right Now? | Pragmatic Institute\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/pi-events\\\/what-does-your-company-need-from-product-right-now\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/pi-events\\\/what-does-your-company-need-from-product-right-now\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/10\\\/Marketing-Design-Templates-Marketing-Design-Templates-elena-leonova_2-scaled.jpg\",\"datePublished\":\"2026-10-16T18:30:02+00:00\",\"dateModified\":\"2026-10-16T18:32:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/pi-events\\\/what-does-your-company-need-from-product-right-now\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/pi-events\\\/what-does-your-company-need-from-product-right-now\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/pi-events\\\/what-does-your-company-need-from-product-right-now\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/10\\\/Marketing-Design-Templates-Marketing-Design-Templates-elena-leonova_2-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/10\\\/Marketing-Design-Templates-Marketing-Design-Templates-elena-leonova_2-scaled.jpg\",\"width\":2560,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/pi-events\\\/what-does-your-company-need-from-product-right-now\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pragmatic Events\",\"item\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/pi-events\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What Does Your Company Need from Product Right Now?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/#website\",\"url\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/\",\"name\":\"Pragmatic Institute\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/#organization\"},\"alternateName\":\"Pragmatic\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/#organization\",\"name\":\"Pragmatic Institute\",\"url\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2021\\\/09\\\/The_Pragmatic_Institute_Stacked_Logo.png\",\"contentUrl\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2021\\\/09\\\/The_Pragmatic_Institute_Stacked_Logo.png\",\"width\":216,\"height\":224,\"caption\":\"Pragmatic Institute\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/resources\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Does Your Company Need from Product Right Now? | Pragmatic Institute","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"What Does Your Company Need from Product Right Now? | Pragmatic Institute","og_description":"Product leaders are frequently told to \u201cbe more strategic,\u201d but they aren\u2019t always given the financial and commercial context needed to do it. A roadmap can make perfect sense from a product perspective and still miss what the business needs most. Company stage, ownership expectations, revenue models and pressure on growth, retention, margins or costs [&hellip;]","og_url":"https:\/\/www.pragmaticinstitute.com\/resources\/pi-events\/what-does-your-company-need-from-product-right-now\/","og_site_name":"Pragmatic Institute - Resources","article_modified_time":"2026-10-16T18:32:39+00:00","og_image":[{"width":2560,"height":2560,"url":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/10\/Marketing-Design-Templates-Marketing-Design-Templates-elena-leonova_2-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/pi-events\/what-does-your-company-need-from-product-right-now\/","url":"https:\/\/www.pragmaticinstitute.com\/resources\/pi-events\/what-does-your-company-need-from-product-right-now\/","name":"What Does Your Company Need from Product Right Now? | Pragmatic Institute","isPartOf":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/pi-events\/what-does-your-company-need-from-product-right-now\/#primaryimage"},"image":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/pi-events\/what-does-your-company-need-from-product-right-now\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/10\/Marketing-Design-Templates-Marketing-Design-Templates-elena-leonova_2-scaled.jpg","datePublished":"2026-10-16T18:30:02+00:00","dateModified":"2026-10-16T18:32:39+00:00","breadcrumb":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/pi-events\/what-does-your-company-need-from-product-right-now\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pragmaticinstitute.com\/resources\/pi-events\/what-does-your-company-need-from-product-right-now\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/pi-events\/what-does-your-company-need-from-product-right-now\/#primaryimage","url":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/10\/Marketing-Design-Templates-Marketing-Design-Templates-elena-leonova_2-scaled.jpg","contentUrl":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/10\/Marketing-Design-Templates-Marketing-Design-Templates-elena-leonova_2-scaled.jpg","width":2560,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/pi-events\/what-does-your-company-need-from-product-right-now\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pragmaticinstitute.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Pragmatic Events","item":"https:\/\/www.pragmaticinstitute.com\/resources\/pi-events\/"},{"@type":"ListItem","position":3,"name":"What Does Your Company Need from Product Right Now?"}]},{"@type":"WebSite","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#website","url":"https:\/\/www.pragmaticinstitute.com\/resources\/","name":"Pragmatic Institute","description":"","publisher":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#organization"},"alternateName":"Pragmatic","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pragmaticinstitute.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#organization","name":"Pragmatic Institute","url":"https:\/\/www.pragmaticinstitute.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png","contentUrl":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2021\/09\/The_Pragmatic_Institute_Stacked_Logo.png","width":216,"height":224,"caption":"Pragmatic Institute"},"image":{"@id":"https:\/\/www.pragmaticinstitute.com\/resources\/#\/schema\/logo\/image\/"}}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/pi-events\/9004111224895346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/pi-events"}],"about":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/types\/pi-events"}],"author":[{"embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/users\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/media\/9004111224895349"}],"wp:attachment":[{"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/media?parent=9004111224895346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/categories?post=9004111224895346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/resources\/wp-json\/wp\/v2\/tags?post=9004111224895346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}