{"id":9004111224895291,"date":"2026-09-22T16:28:42","date_gmt":"2026-09-22T16:28:42","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/?post_type=pi-events&#038;p=9004111224895291"},"modified":"2026-09-22T16:28:42","modified_gmt":"2026-09-22T16:28:42","slug":"how-to-justify-your-ai-investment-for-next-year","status":"publish","type":"pi-events","link":"https:\/\/www.pragmaticinstitute.com\/resources\/pi-events\/how-to-justify-your-ai-investment-for-next-year\/","title":{"rendered":"How to Justify Your AI Investment for Next Year"},"content":{"rendered":"<p>As planning for next year begins, product leaders need to show which AI investments are worth funding and why. Making a compelling business case means looking beyond promising pilots to understand the full costs, expected value, and adoption needed to deliver results.<\/p>\n<p>Join Ben Messner, Director of AI &amp; Innovation at Regal Cinemas, to explore a practical framework for evaluating AI investments and making the case for next year\u2019s budget. We\u2019ll discuss license, consumption, and API costs; build-versus-buy decisions; and how to determine which use cases deserve broader adoption. Attendees will leave with a clearer approach to prioritizing AI opportunities and communicating their value to decision-makers.<\/p>\n","protected":false},"author":2,"featured_media":9004111224895292,"template":"","categories":[],"tags":[],"class_list":["post-9004111224895291","pi-events","type-pi-events","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Justify Your AI Investment for Next Year | Pragmatic Institute<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Justify Your AI Investment for Next Year | Pragmatic Institute\" \/>\n<meta property=\"og:description\" content=\"As planning for next year begins, product leaders need to show which AI investments are worth funding and why. Making a compelling business case means looking beyond promising pilots to understand the full costs, expected value, and adoption needed to deliver results. Join Ben Messner, Director of AI &amp; Innovation at Regal Cinemas, to explore [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/pi-events\/how-to-justify-your-ai-investment-for-next-year\/\" \/>\n<meta property=\"og:site_name\" content=\"Pragmatic Institute - Resources\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/09\/Marketing-Design-Templates-ben-messner-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" 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