{"id":9004111224895177,"date":"2026-07-24T14:40:43","date_gmt":"2026-07-24T14:40:43","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/?post_type=pi-events&#038;p=9004111224895177"},"modified":"2026-07-24T14:40:43","modified_gmt":"2026-07-24T14:40:43","slug":"smarter-market-discovery-with-ai","status":"publish","type":"pi-events","link":"https:\/\/www.pragmaticinstitute.com\/resources\/pi-events\/smarter-market-discovery-with-ai\/","title":{"rendered":"Smarter Market Discovery with AI"},"content":{"rendered":"<p>Let\u2019s be honest: discovery research takes time, and many product teams simply aren\u2019t getting enough of it done. Conducting customer conversations, reviewing pages of notes, and identifying the problems worth pursuing can quickly become overwhelming.<\/p>\n<p>In this webinar, Executive Product Leadership Advisor Cindy Cruzado will show how AI can make market discovery more manageable. You\u2019ll learn how to use AI to create a stronger interview playbook, ask better questions, synthesize insights across customer conversations, and turn those findings into a clearer list of market problems to validate.<\/p>\n<p>You\u2019ll leave with practical ways to reduce the manual work involved in market discovery so your team can conduct better research more consistently, without replacing the human judgment required to interpret what you learn.<\/p>\n","protected":false},"author":2,"featured_media":9004111224895178,"template":"","categories":[],"tags":[],"class_list":["post-9004111224895177","pi-events","type-pi-events","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smarter Market Discovery with AI | Pragmatic Institute<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smarter Market Discovery with AI | Pragmatic Institute\" \/>\n<meta property=\"og:description\" content=\"Let\u2019s be honest: discovery research takes time, and many product teams simply aren\u2019t getting enough of it done. Conducting customer conversations, reviewing pages of notes, and identifying the problems worth pursuing can quickly become overwhelming. In this webinar, Executive Product Leadership Advisor Cindy Cruzado will show how AI can make market discovery more manageable. You\u2019ll [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/pi-events\/smarter-market-discovery-with-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Pragmatic Institute - Resources\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/07\/Smarter-market-discovery.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" 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