{"id":9004111224894763,"date":"2026-03-13T16:41:40","date_gmt":"2026-03-13T16:41:40","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/?post_type=pi-events&#038;p=9004111224894763"},"modified":"2026-04-07T20:40:28","modified_gmt":"2026-04-07T20:40:28","slug":"conversion-isnt-a-problem-with-sales-its-a-problem-with-product-marketing","status":"publish","type":"pi-events","link":"https:\/\/www.pragmaticinstitute.com\/resources\/pi-events\/conversion-isnt-a-problem-with-sales-its-a-problem-with-product-marketing\/","title":{"rendered":"Conversion Isn\u2019t a Problem with Sales, It\u2019s a Problem with Product Marketing"},"content":{"rendered":"<p>Great products don&#8217;t sell themselves. 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