{"id":9004111224894544,"date":"2026-02-16T16:56:11","date_gmt":"2026-02-16T16:56:11","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/resources\/?page_id=9004111224894544"},"modified":"2026-03-11T14:55:35","modified_gmt":"2026-03-11T14:55:35","slug":"state-of-the-industry-report","status":"publish","type":"page","link":"https:\/\/www.pragmaticinstitute.com\/resources\/state-of-product-management-marketing\/","title":{"rendered":"The 2025 State of Product Management &#038; Marketing Report"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9004111224894544\" class=\"elementor elementor-9004111224894544\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4aba5e4 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4aba5e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19d7fd0\" data-id=\"19d7fd0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dd9f38c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd9f38c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5374a5e\" data-id=\"5374a5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-186172e elementor-widget elementor-widget-heading\" data-id=\"186172e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A Year That <br>Redefined Product<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2313d elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1c2313d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After talking with product professionals from around the world, we learned that 2025 was full of challenges, from rapid AI adoption and high expectations to reduced resources and shifting buyer behavior.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b6b246 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"3b6b246\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">How did your 2025 experience compare with fellow product professionals?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ad00bc8\" data-id=\"ad00bc8\" data-element_type=\"column\" data-e-type=\"column\" id=\"download-report\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94cec40 elementor-widget elementor-widget-heading\" data-id=\"94cec40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Download the report and find out<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3f7e32 form-height elementor-widget elementor-widget-html\" data-id=\"a3f7e32\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"download-report\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/js-na2.hsforms.net\/forms\/embed\/developer\/243179942.js\" defer><\/script>\n<div class=\"hs-form-html\" data-region=\"na2\" data-form-id=\"ad522fd9-71f0-45d9-8faa-627f2e77bcdc\" data-portal-id=\"243179942\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a5b626 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a5b626\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a61f0a4\" data-id=\"a61f0a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20f65ba elementor-widget elementor-widget-html\" data-id=\"20f65ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"stat-block\">\n    <span class=\"stat-number\">64%<\/span>\n    <span class=\"stat-text\">of product teams have integrated AI into their products<\/span>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-13f9a7b\" data-id=\"13f9a7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74faa70 elementor-widget elementor-widget-html\" data-id=\"74faa70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"stat-block\">\n    <span class=\"stat-number\">$153,608<\/span>\n    <span class=\"stat-text\">average reported salary<\/span>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ceaf6e4\" data-id=\"ceaf6e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1f5550 elementor-section-content-middle elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1f5550\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ad4fde5\" data-id=\"ad4fde5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47c937a elementor-widget elementor-widget-heading\" data-id=\"47c937a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Clearer Look at the 2025 Reality  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-287df2d elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"287df2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe data reveals both progress and strain. Revenue and profit now define success. Strategy time has increased. AI adoption is widespread. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abc3fa3 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"abc3fa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Yet decision clarity and market grounding remain uneven. <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0825750 report-summary-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0825750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-window-minimize\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How revenue and profit have become the dominant measures of product success.  <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-window-minimize\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Where AI strengthens decision quality and where it\u2019s only speeding up execution. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-window-minimize\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What the highest-performing teams are doing differently to sustain clarity under pressure. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-window-minimize\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Why increased strategy time isn\u2019t translating into stronger market insight.  <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2de38cd elementor-widget elementor-widget-button\" data-id=\"2de38cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#download-report\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the Report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-775cc4a\" data-id=\"775cc4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-934da69 elementor-widget elementor-widget-image\" data-id=\"934da69\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"soti-image\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/SOTI2025cover-1024x606.png\" class=\"attachment-large size-large wp-image-9004111224894615\" alt=\"State of the Product Industry 2025 Report cover\" srcset=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/SOTI2025cover-1024x606.png 1024w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/SOTI2025cover-300x178.png 300w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/SOTI2025cover-768x455.png 768w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/SOTI2025cover-600x355.png 600w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/SOTI2025cover.png 1216w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-731d2e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"731d2e6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-190469e\" data-id=\"190469e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba7b696 elementor-widget elementor-widget-heading\" data-id=\"ba7b696\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span class=\"pi-small-header\">Product teams are saying <\/span>\nAI is accelerating output, but it\u2019s not automatically improving judgment. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-670eaab elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"670eaab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06626ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06626ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17b7237\" data-id=\"17b7237\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f90a3ed elementor-widget elementor-widget-heading\" data-id=\"f90a3ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Watch the Webinar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-16f3b6a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16f3b6a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4ca6759\" data-id=\"4ca6759\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9840a86 elementor-widget elementor-widget-image\" data-id=\"9840a86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/01\/How-Product-Leaders-Can-Take-Back-Control-1024x577.jpg\" class=\"attachment-large size-large wp-image-9004111224894397\" alt=\"Pragmatic Institute Webinar thumbnail:When Prioritization Turns Political: How Product Leaders Can Take Back Control\" srcset=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/01\/How-Product-Leaders-Can-Take-Back-Control-1024x577.jpg 1024w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/01\/How-Product-Leaders-Can-Take-Back-Control-300x169.jpg 300w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/01\/How-Product-Leaders-Can-Take-Back-Control-768x433.jpg 768w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/01\/How-Product-Leaders-Can-Take-Back-Control-150x85.jpg 150w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/01\/How-Product-Leaders-Can-Take-Back-Control-600x338.jpg 600w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/01\/How-Product-Leaders-Can-Take-Back-Control.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e78d836\" data-id=\"e78d836\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4513b77 elementor-widget elementor-widget-heading\" data-id=\"4513b77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">When Prioritization Turns Political: How Product Leaders Can Take Back Control<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-191d482 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"191d482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-291235e elementor-widget elementor-widget-text-editor\" data-id=\"291235e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMost product teams agree that prioritization should be driven by strategy and market evidence. Yet insights from our recent State of the Industry Report reveal a different reality: prioritization often turns into negotiation, shaped by executive mandates, internal pressure, and the loudest voice in the room.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e75945e elementor-widget elementor-widget-button\" data-id=\"e75945e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/resources\/webinars\/product\/when-prioritization-turns-political-how-product-leaders-can-take-back-control\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Webinar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d2e4a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d2e4a1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20ce7f5\" data-id=\"20ce7f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b89a5e elementor-widget elementor-widget-heading\" data-id=\"2b89a5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Findings<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f74ff0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f74ff0c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-df3b2e8\" data-id=\"df3b2e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54ab5f4 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"54ab5f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"322\" height=\"322\" src=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/support.png\" class=\"attachment-full size-full wp-image-9004111224894567\" alt=\"support\" srcset=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/support.png 322w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/support-300x300.png 300w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/support-150x150.png 150w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/support-230x230.png 230w\" sizes=\"(max-width: 322px) 100vw, 322px\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Product Accountability Is Rising Faster Than Infrastructure Can Support<\/div><p class=\"elementor-image-box-description\">Teams are measured on revenue and profit, but lack decision systems built for that level of accountability.\u00a0Expectations have risen faster than the structures that turn strategy into repeatable action.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2e446e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a2e446e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4da23a1 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"4da23a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"322\" height=\"322\" src=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/strategy.png\" class=\"attachment-full size-full wp-image-9004111224894566\" alt=\"strategy\" srcset=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/strategy.png 322w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/strategy-300x300.png 300w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/strategy-150x150.png 150w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/strategy-230x230.png 230w\" sizes=\"(max-width: 322px) 100vw, 322px\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Strategy Time Is Increasing, but Leverage Varies Widely<\/div><p class=\"elementor-image-box-description\">Teams report spending less time on rote work and more time on strategy, aided by AI and automation. However,\u00a0much of that reclaimed time is absorbed by coordination and alignment rather than market learning or decision\u00a0clarity. Strategy is present, but often fragile.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4213b3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f4213b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-072f215 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"072f215\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"322\" height=\"322\" src=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/ai.png\" class=\"attachment-full size-full wp-image-9004111224894562\" alt=\"AI\" srcset=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/ai.png 322w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/ai-300x300.png 300w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/ai-150x150.png 150w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/ai-230x230.png 230w\" sizes=\"(max-width: 322px) 100vw, 322px\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">AI Adoption Is Common. AI Advantage Is Not.<\/div><p class=\"elementor-image-box-description\">AI usage is no longer the dividing line. AI adoption has reached a steady state across many teams, concentrating\u00a0on efficiency and analysis use cases. What separates teams is whether AI strengthens judgment and insight, or\u00a0simply accelerates existing ways of working.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50e304d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"50e304d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f12e186 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"f12e186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"322\" height=\"322\" src=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/link.png\" class=\"attachment-full size-full wp-image-9004111224894563\" alt=\"link\" srcset=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/link.png 322w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/link-300x300.png 300w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/link-150x150.png 150w, https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/link-230x230.png 230w\" sizes=\"(max-width: 322px) 100vw, 322px\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Durable Decision Systems Are the Missing Link<\/div><p class=\"elementor-image-box-description\">Across strategy, prioritization, AI usage, and execution, the same pattern appears: teams know what good looks\u00a0like, but lack systems to sustain it under pressure. In the absence of clear decision ownership, shared signals, and\u00a0consistent frameworks, work defaults to coordination, opinion, and acceleration without clarity.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-69eb4a6 elementor-widget elementor-widget-heading\" data-id=\"69eb4a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Trusted by leaders worldwide<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afcb5ed elementor-widget elementor-widget-html\" data-id=\"afcb5ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/logobarwhitehome.png\" alt=\"Company logs: Microsoft, Salesforce, VMware, Equifax, AWS, Fiservg\">\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e31accd elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e31accd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25bc656\" data-id=\"25bc656\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a6cd00 elementor-widget elementor-widget-heading\" data-id=\"3a6cd00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Download the State of Product Teams 2025 Report<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62568c8 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"62568c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDiscover how product teams have dealt with higher expectations, reduced resources and a year full of challenges.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77bb7ba elementor-align-center elementor-widget elementor-widget-button\" data-id=\"77bb7ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#download-report\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the Report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e40ba6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e40ba6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ff8d2f\" data-id=\"6ff8d2f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80bbdae elementor-widget elementor-widget-html\" data-id=\"80bbdae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"pi-section-title\">\n  <span class=\"pi-extend pi-extend--left\">Explore past reports and form your own insights<\/span>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-376ec37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"376ec37\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-91745cb\" data-id=\"91745cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d7ea66 elementor-cta--layout-image-left elementor-cta--mobile-layout-image-above elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"1d7ea66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.pragmaticinstitute.com\/resources\/wp-content\/uploads\/sites\/6\/2026\/02\/soti2024visual.jpg);\" role=\"img\" aria-label=\"State of the industry 2024 report cover\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tTHE 2024 STATE OF PRODUCT MANAGEMENT&amp; MARKETING REPORT\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tUnlock the latest industry insights\u2014from shifting roles and salary to AI\u2019s rising influence.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"\/resources\/state-of-product-management-marketing\/2024\/\" target=\"_blank\">\n\t\t\t\t\t\tLearn More\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Year That Redefined Product After talking with product professionals from around the world, we learned that 2025 was full of challenges, from rapid AI adoption and high expectations to reduced resources and shifting buyer behavior. How did your 2025 experience compare with fellow product professionals? Download the report and find out 64% of product [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"vertical":[],"class_list":["post-9004111224894544","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 2025 State of Product Management &amp; Marketing Report | Pragmatic Institute<\/title>\n<meta name=\"description\" content=\"Explore trends and insights for product management professionals, with data gathered from Pragmatic Institute&#039;s 2025 survey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/resources\/state-of-product-management-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 2025 State of Product Management &amp; 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