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Market Research for the Product Marketer

Market Research for the Product Marketer

Most product marketers understand how important market research is in deveoping strategies and tactics for their target market.
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Recent Webinars

Horizon Planning: A Proven Strategy For Managing Your Product Portfolio For the Near and Long Term

How do you balance the need to keep your current products competitive while also investing in your …
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5 Ways to Nail Your Strategic Product Roadmap

If your 2017 roadmap is just a list of features that has left you too focused on details at the expense of strategy, it’s time to change your focus.
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Is Your Growth Plan Dead On Arrival

You put a lot of energy into creating go-to-market plans that will produce growth. But too often the plan is dead before it’s even launched. And that failure can be traced back to one unasked question: Will it work? The answer requires math.
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Why Your Business Plan Is a Waste of Time

Discover how ditching your business plan can actually increase interest in your business.
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How Betas Can Give Your Product a Competitive Edge That Sets You Apart

When you gather customer feedback about your product during the beta phase, you improve your product validation, your...
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Get the Most Out of Events as a Product Person

As a product person, you have no shortage of events to attend. From events focused on your specific industry...
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How Thought Leadership Can Elevate Your Products and Career

Are you simply managing features, or are you leading the vision for your product?
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Cage Fight: Product Owner vs. Product Manager

Scrum has become the de facto standard for organizing agile development teams with its focus on feedback, frequent delivery of working software and simplicity. But as Scrum reduces organizational complexity, it often makes the life of the product manager harder.
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Is That New Market Segment Right for You?

It sounds easy enough: let’s sell our existing product to a new market segment. I mean, Segment A loves us, why wouldn’t Segment B?
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