Turning Fans into Customers and Customers into Fans

By Pragmatic Institute December 17, 2019

Why do some brands—even in fairly mundane categories like car insurance and enterprise software—attract not just loyal customers, but passionate fans?

These brands have learned to provide the human connection people are now longing for.

On Tuesday, December 17, at 1 PM ET, we were joined by David Meerman Scott to talk about what he calls “Fanocracy.” Creating fandom isn’t just for actors, athletes, musicians and authors. Fandom can be rocket fuel for any company that chooses to focus on inspiring and nurturing true fans.

Based on David’s book Fanocracy, this webinar will focus on examples of offbeat and mainstream businesses that have harnessed passion to create fans—both internal and external— to win big. Learn how the act of making business personal may be the most powerful business strategy of all time in a digital, disconnected world.

Watch Now!

Pragmatic Institute

About the Presenters

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”

 

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