The New Rules of Marketing: Strategies and Tactics for Reaching Your Buyers Directly - Webinar

By David Meerman Scott September 23, 2009

Now that the Internet has made it easier than ever for marketers at software companies to directly communicate with consumers and target audiences, it’s imperative that they dramatically alter their PR and marketing strategy to maximize the effectiveness of the direct consumer-communication channel. On the Web, the old rules don’t apply.

Learn how to leverage the potential that Web-based communication offers software companies. A step-by-step action plan for harnessing the power of the new rules of marketing and PR will be provided, showing how to identify audiences, create compelling messages, get those messages to the most consumers possible, and lead those consumers directly into the buying process. Told with many case studies and real-world examples, this a practical discussion about the new reality of PR and marketing.

Watch "The New Rules of Marketing: Strategies and Tactics for Reaching Your Buyers Directly" Webinar

David Meerman Scott

About the Presenters

David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of 10 books. “The New Rules of Marketing & PR,” now in its 4th edition, has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide and has sold more than 300,000 copies. Scott also authored “Real-Time Marketing & PR” and “Newsjacking,” and he co-authored “Marketing Lessons from The Grateful Dead” with HubSpot CEO Brian Halligan.

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