Ten Ways to Identify an Impending Product Launch Disaster - Webinar

By Dave Daniels September 14, 2009

There are ten easily identifiable signs that can help forecast a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.

The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a checklist of deliverables created at the end of product development. When the level of effort applied to the creation of the product dwarfs that of the product launch, it’s no wonder launches fail to achieve the sales velocity anticipated.

Watch "Ten Ways to Identify an Impending Product Launch Disaster"

Dave Daniels

About the Presenters

Dave Daniels is the VP of customer success at Pragmatic Institute. His mission is to ensure that each Pragmatic Institute customer has what they need to successfully implement the Pragmatic Institute Framework. For over two decades Dave has helped technology companies succeed as a software developer, sales engineer, product manager, product marketing manager, executive, leader and entrepreneur. Dave enjoys snowboarding, CrossFit and barbecue. He's a dad of three amazing kids and the product of a military family. Dave has a BS in computer science with a minor in mathematics from Columbus State University. Contact him at ddaniels@pragmaticmarketing.com.

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