Humanize Your Marketing With Buyer Personas

By Pragmatic Institute July 23, 2014

One of the toughest challenges in marketing remains how to connect with buyers. Motivating buyers to act requires forming human-centered connections. You’ve got to know how to relate to what they care about and address those pressing needs.

In this webinar, you’ll find out what it means to be human-centered and how to tap into buyer emotions.

You’ll also learn:

  • What it means to have human-centered buyer personas
  • Why these personas are important to understanding how and why customers make buying decisions
  • How to gain profound buyer and human insights on goals and context
  • How to use buyer personas to craft high-impact, human-centered marketing strategies that encourage buyers to take action and seek relationships with your organization

Join Tony Zambito, a leading authority on buyer persona development and buyer insights research, for this lively discussion as attendees will see dozens of real-world examples and will come away with a blueprint for developing the right strategy that connects, attracts, nurtures, and converts into genuine leads.

Pragmatic Institute

About the Presenters

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


To learn more about our courses and join the growing international community of more than 150,000 product management and marketing professionals trained by Pragmatic Institute, please click here.

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