High-Impact, High-Value Competitive Intelligence for the New Normal

July 24, 2020

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COVID-19 has changed the way we do business. The pandemic has added pressure on product marketers to stay impactful, visible, and even more relevant in our increasingly virtual world. And the need for measurable, metrics-driven high-impact, high-value product marketing and competitive intelligence initiatives are more critical than ever. 

Join us on Tuesday, August 11, at 1:30 p.m. ET, as we’re joined by Marc Limacher, founder and CEO of Inovis, Inc., to discuss practical, hands-on tools and techniques to help product marketers achieve tangible impacts through competitive intelligence activities. Get insights on how to gain genuine anticipatory intelligence based on non-public sources to preempt and prepare for changes in your market’s landscape. 

Learn to integrate important competitive intelligence-focused activities you can integrate into your product marketing, including:

  • Win/loss tracking programs

  • Voice of the Customer

  • Pre-sales intelligence programs

  • And more


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