Guiding Your Product Launch with Buyer Personas - Webinar

By Adele Revella July 14, 2009

Are your launch plans focused on a product? Attend this session to see why companies use buyer personas to guide their launch team’s strategic and tactical efforts. This webinar shows you that personas -- an “example” that represents each of the people who will influence the buying decision – can deliver the insight that drives three of the most critical success factors for any launch

  • Sales people will actively and accurately promote the new solution.
  • Marketing messages will be well differentiated and resonate with the target buyers.
  • Product management will not be overwhelmed by sales support requests.

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Adele Revella

About the Presenters

Adele Revella is CEO of Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business (Wiley 2015), named a Top 5 Business Book by Fortune magazine. Adele’s unique perspective derives from decades of experience as a sales and marketing executive, trainer, researcher and entrepreneur. Learn more at, follow her on Twitter at @buyerpersona or connect with her on LinkedIn at

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