Got a Great Product? Get Over it!: Effective product marketing is not about the product. - Webinar

By Adele Revella October 02, 2009

Four trends are converging to change the way technology companies market their products, driving the need for new skills and processes; products and markets are maturing, buying criteria and personas are changing, the buying process is changing, salespeople are dealing with change too. Learn how product management and marketing roles are evolving to drive more profitable, successful products and services.

Watch: "Got a Great Product? Get Over it!: Effective product marketing is not about the product".

Adele Revella

About the Presenters

Adele Revella is CEO of Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business (Wiley 2015), named a Top 5 Business Book by Fortune magazine. Adele’s unique perspective derives from decades of experience as a sales and marketing executive, trainer, researcher and entrepreneur. Learn more at www.buyerpersona.com, follow her on Twitter at @buyerpersona or connect with her on LinkedIn at linkedin.com/in/adelerevella.

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