Everything You Need to Know About Product Roadmaps, A Product Roadmap Primer

By Pragmatic Institute November 01, 2019

Planning and prioritization are the biggest challenges product managers face today. Product roadmaps can help solve for these issues— they define the vision and strategy behind the products we build. From defining that vision and strategy to communicating to key stakeholders, roadmaps guide the execution of your strategy. They also are a useful tool for aligning with product marketing, sales, customer service and other key stakeholders.

In this webinar, Jim Semick, co-founder and chief strategist at ProductPlan, shares best practices in roadmap development, including using a top-down strategic planning process to get to the roadmap, organizing your roadmap by themes and goals, choosing the right prioritization method to figure out what needs to go into the roadmap, and leveraging roadmaps for higher-level communication strategies.

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Pragmatic Institute

About the Presenters

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


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