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Market Research for the Product Marketer

Market Research for the Product Marketer

Most product marketers understand how important market research is in deveoping strategies and tactics for their target market.
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Recent Webinars

The Transformational Power of the Market

At Pragmatic Institute, we have taught about the power of listening to the market for more than 20 y…
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The Practical Side of Portfolio Management

This webinar will show you practical tools and techniques you can use for successful product portfolio management.
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Competitive Intelligence: Use employees and internal knowledge to create a competitive edge

Listen to Oracle’s former director of competitive intelligence as he discusses how companies …
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How to Capture Innovation from Existing Intelligence

This webinar will show you how to find an idea that's worked for someone else—and then do something to that idea to make it your own.
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Humanize Your Marketing With Buyer Personas

This webinar will show you how to find out what it means to be human-centered and how to tap into buyer emotions.
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Mapping the Sales Trail

Are you going down a dead-end trail with the wrong customers? Are your best prospects wandering away or taking too long to say yes?
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Stop the Guesswork! A Pragmatic Approach to Pricing

Learn best practices for the most powerful and often least understood marketing lever you have.
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Modern Competitive Intelligence Webinar

Competitive intelligence (CI) efforts traditionally have focused on competitors’ data sheets, …
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Increase the ROI of Your Betas

 Learn best practices for this underused stage of product development.   Download the Slides   Get Notified of Webinars
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