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Market Definition: Best Practices for Uncovering Market Problems
February 25, 2020When building a strategy, how do you define the market you want to serve? Is that market desirable? Viable? Feasible? Today’s most innovative companies start with the customer and a deep understanding of their underlying needs to define the market, then use testing and feedback to validate strategies at every stage.
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Why Your Business Plan Is a Waste of Time
Discover how ditching your business plan can actually increase interest in your business.
How Betas Can Give Your Product a Competitive Edge That Sets You Apart
When you gather customer feedback about your product during the beta phase, you improve your product validation, your...
Get the Most Out of Events as a Product Person
As a product person, you have no shortage of events to attend. From events focused on your specific industry...
How Thought Leadership Can Elevate Your Products and Career
Are you simply managing features, or are you leading the vision for your product?
Cage Fight: Product Owner vs. Product Manager
Scrum has become the de facto standard for organizing agile development teams with its focus on feedback, frequent delivery of working software and simplicity. But as Scrum reduces organizational complexity, it often makes the life of the product manager harder.
Is That New Market Segment Right for You?
It sounds easy enough: let’s sell our existing product to a new market segment. I mean, Segment A loves us, why wouldn’t Segment B?
Aligning Your Product and Sales Teams for Success
Today, competition is fierce, and winning products can become obsolete overnight. Your products will not sell themselves though.