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Market Definition: Best Practices for Uncovering Market Problems
February 25, 2020When building a strategy, how do you define the market you want to serve? Is that market desirable? Viable? Feasible? Today’s most innovative companies start with the customer and a deep understanding of their underlying needs to define the market, then use testing and feedback to validate strategies at every stage.
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Understanding Product Engagement to Drive Revenue
Software usage analytics gives you deep insight into what happens after the download. From overall user engagement, product usage and feature adoption to platform and architecture reporting, you’ll have actionable insight into who’s using your software and how they’re using it.
Transform Your Customer Relationships Using the Right Sales Collateral
Find out how to develop the right content for the right audience.
Distinctive Competencies: Why There's No Such Thing as a Commodity
Distinctive competencies are powerful things, but too many companies fail to recognize their import…
How the Elephant and 6 Blind People Can Help Articulate Your Product's Vision
How do you get six blind people to understand what an elephant looks like? It’s not unlike t…
Getting Executive Buy-In
Product people are expected to overcome plenty of challenges to successfully build products that so…
Preparing for Battle: Establishing an Effective Competitive Analysis Program
Are your sales people ready for battle? Have you equipped them with the tools and training ne…
Horizon Planning: A Proven Strategy For Managing Your Product Portfolio For the Near and Long Term
How do you balance the need to keep your current products competitive while also investing in your …